We are pleased to share that our partners, Philippe Bhering and José Roberto de Almeida Junior, have been invited to continue as coordinators of their respective Study Committees at the Brazilian Intellectual Property Association (ABPI) for the upcoming cycle.

Philippe Bhering will continue as Coordinator of the International Intellectual Property Law Committee, which focuses on monitoring and studying international legal frameworks, analyzing their potential impact on Brazilian legislation, and examining the intersection of international law with geopolitical issues related to Intellectual Property. The Committee is also open to international cooperation in the field of IP.

José Roberto de Almeida Junior will remain as Coordinator of the Copyright and Personality Rights Committee, focusing on studying and discussing legal and regulatory issues related to copyright, related rights, and personality rights, including image, name, voice, and privacy. This Committee addresses the protection, limits, enforcement, and contractual aspects of these rights under Brazilian legislation, promoting technical debates and the development of best practices within the intellectual property community.

The article “Key Issues in Life Science Patent Prosecution in Brazil,” authored by Rebeca Rocha and Marcelo Bruce Baptista, was published in the Recht & Steuern newsletter by the Brazil-Germany Chamber of Commerce and Industry of São Paulo (AHK/São Paulo).

The article discusses the INPI’s approach to patent applications in the Life Science sector, with a focus on legal exclusions and the importance of precise claim drafting. It also provides practical insights on how to navigate examination requirements and ensure effective patent protection in Brazil.

Read the full article in the 4th edition on the AHK website.

José Roberto de Almeida Junior and Jéssica Jatobá de Lima analyze recent developments in Brazilian trademark law in the article “Brazilian PTO establishes rules for the recognition of acquired distinctiveness in trademarks”, published by Legal 500.

The Brazilian Patent and Trademark Office (BPTO) has introduced new rules for the recognition of secondary meaning, representing a significant step in aligning Brazil’s trademark system with international standards.

The new regulation brings greater legal certainty and directly impacts trademark registration and protection strategies in Brazil, especially for signs that, although originally weak or descriptive, have acquired distinctiveness through use.

Read the full article and learn how this change may influence trademark protection in Brazil on the website.

Colgate has achieved the prestigious “highly renowned” status in Brazil, granted by the Brazilian Patent and Trademark Office (INPI). This recognition places Colgate among the 193 brands in Brazil that hold this distinction, a testament to the exceptional distinctiveness of the brand and its widespread public recognition.

Philippe Bhering and Chairin Kong successfully led the proceedings for Colgate’s recognition. As Philippe Bhering explains in an interview with Veja Negócios, “the ‘highly renowned’ status confirms that the trademark possesses exceptional distinctiveness and broad recognition among Brazilian consumers, associating it with prestige, tradition, and quality. This status offers special protection across all market segments, as established by Law No. 9.279/96 (Industrial Property Law).”

To obtain this status, companies must submit a petition to the BPTO, demonstrating compliance with the requirements set out in Ordinance No. 08/2002, which was updated earlier this year after a public consultation.

We are proud to have supported Colgate in achieving this important milestone!
You can read the full article (in Portuguese) here.

We are pleased to announce that Bhering Advogados has been ranked among the top law firms in Brazil in the 2025 edition of Legal 500 Latin America for Intellectual Property.

Partners Pedro Bhering and Philippe Bhering have been recognized as Leading Individuals in this field. Jiuliano Maurer and Marcus Paschoal also received recommendations from the directory.

Furthermore, Bhering Advogados has once again been recognized for client satisfaction in Brazil. Legal 500 awarded us the “Client Satisfaction Excellence” distinction, which highlights the top 30% of firms in each jurisdiction based on exceptional client service and customer experience.

According to Legal 500, these accolades are awarded to law firms that achieve outstanding scores in client service and experience, as determined by their annual survey of hundreds of thousands of clients worldwide.

We are especially proud to share that Bhering Advogados is the only Intellectual Property firm in Brazil to receive this prestigious recognition.

Legal 500 highlights Philippe Bhering for his “insightful approach to cross-border litigation, thanks to his language skills and expertise in German law.” The guide also praises him, stating that “Philippe Bhering is always responsive and delivers excellent work.”

The guide further recognizes Pedro Bhering and Jiuliano Maurer for providing “prompt, business-friendly, and practical advice.”

Published for over two decades, Legal 500 is a respected British research organization that evaluates law firms in more than 100 jurisdictions worldwide. Its credibility is built on independent and objective research, including interviews with professionals and their clients.

Bhering Advogados is proud to have participated in the Circuito das Estações Running Series in Rio de Janeiro.

Our involvement in this event reflects our commitment to fostering a healthy and balanced lifestyle, both within our team and in the wider community.

By participating, we highlight the importance of well-being and team integration – values that are fundamental to who we are.

Participating in such events strengthens our sense of community and encourages personal growth through shared experiences. It is an opportunity for our team to connect beyond the office, inspiring each other to push boundaries and achieve new goals together.

Check out the event photos in our LinkedIn post.

The article “Recent Changes in Brazilian Trademark Law”, authored by Jiuliano Maurer and Chairin Kong, was published in the “Recht & Steuern” newsletter of the Brazil-Germany Chamber of Commerce and Industry of São Paulo (AHK/São Paulo).

The article addresses significant changes introduced by the BPTO, including the recognition of secondary meaning, new criteria for the recognition of highly renowned marks, updated guidelines for slogan registrations, fast-track examination procedures, and a simplified opposition procedure.

Read the full article here.

We are honored to announce that Bhering Advogados has been certified as one of the best places to work in Brazil by the Great Place to Work 2025 seal.

This achievement reflects our ongoing commitment to providing a collaborative, transparent environment focused on the development of our team members.

We thank everyone who has contributed to this journey and remain committed to maintaining excellence in our organizational environment.

December 3rd is National Anti-Piracy and Biopiracy Day, established by Law No. 11.203, of December 1, 2005.

This date serves as an important opportunity to raise awareness about the negative impacts of counterfeit goods, which range from economic losses and serious health and safety risks to consumers, to significant harm to the environment.

In recognition of this day, we highlight one of our recent anti-piracy actions, conducted in partnership with agents from the Division for the Repression of Intellectual Property Crimes (DRCPIM) of the Federal District, the Special Operations Division, and the Federal District Health Surveillance. Together, we participated in a large-scale seizure operation in the Ceilândia region of the Federal District, Brazil’s capital.

The “Trade Dress” operation took place in a warehouse and two stores, resulting in the seizure of 40,000 counterfeit products, including perfumes and cosmetics being sold as originals.

Our Anti-Counterfeiting Department works closely with the responsible authorities to strengthen control measures against counterfeit goods, supporting safer markets, fair competition, and the protection of brand owners and consumers.

For more information, click here.

Bhering Advogados is proud to announce its adherence to the UN Global Compact, the world’s largest corporate sustainability initiative.

With this step, we reaffirm our commitment to the Sustainable Development Goals (SDGs) and a practice based on ethics, transparency, diversity, and social and environmental responsibility.

We believe that the role of law firms also involves creating a positive impact, promoting equal opportunities, and contributing to a more just and sustainable future.

We continue to move forward with purpose, evolving continuously and inspiring real transformation.

For more information, click here.