Practice Areas

  • Specialties
    1. Trademarks
      Protection, management, and enforcement of distinctive signs
    2. Patents and Industrial Designs
      Technical, advisory, and contentious work in the protecting of innovation
    3. Copyright & Neighbouring Rights
      Legal protection of intellectual works and related rights
    4. Intellectual Property Litigation
      Administrative and judicial representation in the defense of intellectual assets
    5. Enforcement Against Anti-Counterfeiting and Unfair Competition
      Prevention and enforcement against illicit market practices
    6. Intellectual property Contracts and Transactions
      Licensing, assignments, and franchising agreements
    7. Innovation, Governance, and Technological Development
      Legal Structuring of R&D Projects, open innovation initiatives, and joint development programs
    8. Trade Secrets
      Legal protection of confidential business information
    9. Software
      Protection and licensing of computer programs
    10. Digital Law
      Legal advisory services relating to digital environments and emerging technologies
    11. Advertising and Entertainment Law
      Regulation, contractual matters, and protection of creative content and campaigns.
    12. Geografical Indications
      Recognition, protection, and management of indication of provenance and denomination of origin.
    13. Translation
      Technical and legal translation of intellectual property documents.
  • FOREIGN DESKS

    1. GERMAN DESK

      The firm’s German Desk is widely recognized for its excellence in providing legal services, in German, to companies from German-speaking countries across all areas of Intellectual Property. Established in 2011, the group brings together German-speaking attorneys with strong academic and professional backgrounds in German and European law, delivering highly specialized legal counsel. Our legal team operates in an integrated manner across all three offices, supported by paralegals and translators who are likewise fluent in German.

      Over the years, the German Desk has demonstrated sustained growth, becoming a leading reference in Brazil and throughout Latin America for German-speaking companies across a wide range of industrial sectors.

      This differentiated practice has been consistently recognized by international publications such as Chambers Global, The Legal 500, Latin Lawyer 250, IAM Patent 1000, and WTR 1000, which highlight the excellence of the group’s work and its leadership position in the market.

      “This Brazilian firm’s German desk advises an array of prominent German corporates on cross-border IP matters in both the patent and trade mark fields, as well as licensing. ”

       

      “The firm’s German roots and language abilities are very helpful for German clients.”

       

      “Firm’s dedicated German desk is well equipped to represent German-speaking clients in all areas of intellectual property.”

       

      “The team acts for brand owners from all corners of the world, but is particularly noted for its specialised German desk.”

       

      “… outstanding German desk.”

       

    2. KOREAN DESK

      Following more than three decades of advising Korean companies in Brazil, the firm established its Korean Desk in 2023 with the objective of providing highly specialized legal services, in Korean, across all areas of Intellectual Property. The group is composed of Korean-speaking professionals supported by dedicated translators, ensuring direct, efficient, and personalized communication, as well as strong cultural alignment between jurisdictions.

      The Korean Desk builds upon decades of experience representing Korean companies across a wide range of industries, serving as a trusted platform for businesses seeking strategic intellectual property counsel in Brazil and throughout Latin America.

    3. CHINA DESK

      The China Desk of Bhering Advogados was established in 2026 to provide specialized legal services to Chinese companies operating or investing in Brazil and throughout Latin America. Drawing on extensive experience advising clients and businesses engaged in the Chinese market, our team delivers strategic legal counsel grounded in technical excellence, intercultural understanding, and effective communication.

      Our team includes Mandarin-speaking professionals with strong legal training and professional experience gained at leading law firms, including exclusive collaboration with international firms. By combining linguistic proficiency with a deep understanding of Chinese business practices and cultural dynamics, we promote clear and efficient communication, reducing misunderstandings and enabling a precise assessment of client needs. This distinctive approach fosters closer and more effective professional relationships, delivering reliable legal solutions aligned with cross-border operations.

  • LATAM HUB

    1. LATAM HUB

      The LATAM HUB of Bhering Advogados was created to support companies that need to protect and manage their intellectual property assets across multiple Latin American jurisdictions in a practical, secure, and efficient manner.

      Through a single point of contact in Brazil, we coordinate the registration, maintenance, and enforcement of trademarks, patents, industrial designs, software, copyrights, and related agreements, as well as enforcement actions, border measures, and anti-counterfeiting initiatives.

      Why was the LATAM HUB created?

      Companies operating across multiple markets in the region face significant challenges, including the need to engage multiple law firms, manage differing deadlines, deal with fragmented costs, and mitigate the risk of disconnected legal strategies.

      The LATAM HUB was designed to eliminate these barriers by providing integrated, streamlined, and strategic IP management.

      How does it work?

      Our team receives and manages client instructions in Brazil, coordinates with carefully selected local partners, and consolidates all information into clear, unified reports. This approach provides clients with centralized oversight and coordinated execution throughout the region.

      Key Differentiators

      • Experienced Team: decades of intellectual property practice.
      • Trusted Network: carefully selected and reliable partners in each Latin American jurisdiction.
      • Unified Approach: consolidated reporting and consistent communication across all countries.
      • Efficiency and Cost Predictability: reduced complexity and greater budget transparency.

      Client Benefits

      • Confidence: curated selection and supervision of local counsel.
      • Simplicity: a single point of contact for the entire region.
      • Speed: agile coordination and integrated execution.
      • Consistency: uniform standards and reliable solutions in every jurisdiction.
      • Regional Coverage: comprehensive reach across Latin America with the same Bhering standard of excellence.

      “They are very clear, transparent and fast. We were so satisfied that we gave them all our work for South America.”