Bhering Advogados Moderates Panel 6 at the 45th ABPI International Congress

From August 17 to 19, 2025, the 45th International Congress of the Associação Brasileira da Propriedade Intelectual (ABPI) was held in São Paulo. This year’s theme was “Collaboration in the Age of Intelligence.”

Partner Philippe Bhering served as moderator of Panel 6, entitled “Trademark Enforcement Strategies in Latin America: Investigating and Combating Infringements.” The panel featured Juliana Souza, Head of IP Enforcement for LATAM at Puma; Julie Mejía, Head of IP Enforcement for LATAM at Procter & Gamble; Maria Elena Lambraño, Head of IP Enforcement for LATAM at Chanel; and Thainá Marques, Head of IP Enforcement for LATAM at MF Brands/Lacoste.

The discussion covered multiple aspects of anti-counterfeiting efforts in the region, including civil and criminal enforcement measures; border measures; joint operations involving different authorities; investigations; training initiatives; defense strategies; the risks counterfeit products pose to consumer health; and online monitoring.

Brand representatives highlighted the engagement and collaborative approach of Brazilian authorities at different levels in combating piracy.