We are pleased to share that our partners, Philippe Bhering and José Roberto de Almeida Junior, have been invited to continue as coordinators of their respective Study Committees at the Brazilian Intellectual Property Association (ABPI) for the upcoming cycle.

Philippe Bhering will continue as Coordinator of the International Intellectual Property Law Committee, which focuses on monitoring and studying international legal frameworks, analyzing their potential impact on Brazilian legislation, and examining the intersection of international law with geopolitical issues related to Intellectual Property. The Committee is also open to international cooperation in the field of IP.

José Roberto de Almeida Junior will remain as Coordinator of the Copyright and Personality Rights Committee, focusing on studying and discussing legal and regulatory issues related to copyright, related rights, and personality rights, including image, name, voice, and privacy. This Committee addresses the protection, limits, enforcement, and contractual aspects of these rights under Brazilian legislation, promoting technical debates and the development of best practices within the intellectual property community.

We are pleased to announce that Bhering Advogados has been ranked among the top law firms in Brazil in the 2025 edition of Legal 500 Latin America for Intellectual Property.

Partners Pedro Bhering and Philippe Bhering have been recognized as Leading Individuals in this field. Jiuliano Maurer and Marcus Paschoal also received recommendations from the directory.

Furthermore, Bhering Advogados has once again been recognized for client satisfaction in Brazil. Legal 500 awarded us the “Client Satisfaction Excellence” distinction, which highlights the top 30% of firms in each jurisdiction based on exceptional client service and customer experience.

According to Legal 500, these accolades are awarded to law firms that achieve outstanding scores in client service and experience, as determined by their annual survey of hundreds of thousands of clients worldwide.

We are especially proud to share that Bhering Advogados is the only Intellectual Property firm in Brazil to receive this prestigious recognition.

Legal 500 highlights Philippe Bhering for his “insightful approach to cross-border litigation, thanks to his language skills and expertise in German law.” The guide also praises him, stating that “Philippe Bhering is always responsive and delivers excellent work.”

The guide further recognizes Pedro Bhering and Jiuliano Maurer for providing “prompt, business-friendly, and practical advice.”

Published for over two decades, Legal 500 is a respected British research organization that evaluates law firms in more than 100 jurisdictions worldwide. Its credibility is built on independent and objective research, including interviews with professionals and their clients.

Bhering Advogados is proud to have participated in the Circuito das Estações Running Series in Rio de Janeiro.

Our involvement in this event reflects our commitment to fostering a healthy and balanced lifestyle, both within our team and in the wider community.

By participating, we highlight the importance of well-being and team integration – values that are fundamental to who we are.

Participating in such events strengthens our sense of community and encourages personal growth through shared experiences. It is an opportunity for our team to connect beyond the office, inspiring each other to push boundaries and achieve new goals together.

Check out the event photos in our LinkedIn post.

We are honored to announce that Bhering Advogados has been certified as one of the best places to work in Brazil by the Great Place to Work 2025 seal.

This achievement reflects our ongoing commitment to providing a collaborative, transparent environment focused on the development of our team members.

We thank everyone who has contributed to this journey and remain committed to maintaining excellence in our organizational environment.

December 3rd is National Anti-Piracy and Biopiracy Day, established by Law No. 11.203, of December 1, 2005.

This date serves as an important opportunity to raise awareness about the negative impacts of counterfeit goods, which range from economic losses and serious health and safety risks to consumers, to significant harm to the environment.

In recognition of this day, we highlight one of our recent anti-piracy actions, conducted in partnership with agents from the Division for the Repression of Intellectual Property Crimes (DRCPIM) of the Federal District, the Special Operations Division, and the Federal District Health Surveillance. Together, we participated in a large-scale seizure operation in the Ceilândia region of the Federal District, Brazil’s capital.

The “Trade Dress” operation took place in a warehouse and two stores, resulting in the seizure of 40,000 counterfeit products, including perfumes and cosmetics being sold as originals.

Our Anti-Counterfeiting Department works closely with the responsible authorities to strengthen control measures against counterfeit goods, supporting safer markets, fair competition, and the protection of brand owners and consumers.

For more information, click here.

Bhering Advogados is proud to announce its adherence to the UN Global Compact, the world’s largest corporate sustainability initiative.

With this step, we reaffirm our commitment to the Sustainable Development Goals (SDGs) and a practice based on ethics, transparency, diversity, and social and environmental responsibility.

We believe that the role of law firms also involves creating a positive impact, promoting equal opportunities, and contributing to a more just and sustainable future.

We continue to move forward with purpose, evolving continuously and inspiring real transformation.

For more information, click here.

Bhering Advogados collaborated with the 1st Intellectual Property Crimes Investigation Division (1st DIG/DEIC) of the São Paulo Civil Police to carry out a large-scale operation against counterfeit perfumes.

The operation was carried out in a store and warehouse, both located in downtown São Paulo, resulting in the seizure of over 10,000 counterfeit perfumes. These items were also being sold online as original products.

Our Anti-Counterfeiting Department works closely with authorities to strengthen control measures in the fight against counterfeit products.

For more information, check out the CNN Brazil article (in Portuguese).

From August 17 to 19, 2025, the 45th International Congress of the Associação Brasileira da Propriedade Intelectual (ABPI) was held in São Paulo. This year’s theme was “Collaboration in the Age of Intelligence.”

Partner Philippe Bhering served as moderator of Panel 6, entitled “Trademark Enforcement Strategies in Latin America: Investigating and Combating Infringements.” The panel featured Juliana Souza, Head of IP Enforcement for LATAM at Puma; Julie Mejía, Head of IP Enforcement for LATAM at Procter & Gamble; Maria Elena Lambraño, Head of IP Enforcement for LATAM at Chanel; and Thainá Marques, Head of IP Enforcement for LATAM at MF Brands/Lacoste.

The discussion covered multiple aspects of anti-counterfeiting efforts in the region, including civil and criminal enforcement measures; border measures; joint operations involving different authorities; investigations; training initiatives; defense strategies; the risks counterfeit products pose to consumer health; and online monitoring.

Brand representatives highlighted the engagement and collaborative approach of Brazilian authorities at different levels in combating piracy.

From August 17 to 19, 2025, Bhering Advogados will take part in the Annual Meeting of the Associação Brasileira da Propriedade Intelectual (ABPI)—the largest intellectual property event in Latin America—held in São Paulo, Brazil.

The firm will be represented by Philippe Bhering, José Roberto de Almeida Junior, Thiago Ruschi, Igor Araújo, Marcelo Bruce Baptista, Victória Verussa, and Jaqueline André.

This year’s conference theme is “Collaboration in the Age of Intelligence,” aligned with global discussions on artificial intelligence, regulation, sustainability, and the future of innovation.

More information about the conference is available at http://2025congresso.abpi.org.br/
.

Founded on August 16, 1963, ABPI brings together companies, research institutes and universities, law firms, and industrial property agents from Brazil and abroad. Over its 60-year history, the association has promoted knowledge and fostered discussions on the importance of intellectual property in Brazil and worldwide.

The Brazilian Patent and Trademark Office (BPTO) has announced an update to its Fee Schedule, which will come into effect on August 7, 2025. The updated schedule is available at this link.

Authorized by Ordinance GM/MDIC No. 110/2025, dated May 9, 2025, the new schedule was established through Ordinance INPI/PR No. 10/2025, published in the Official Federal Gazette (DOU) on May 12, 2025.

According to BPTO, the update aims to ensure the economic sustainability of the Institute, enabling the full coverage of its operational costs and investments in expansion and technological modernization, in line with the growing demand.

In addition to adjustments in the fees for the services offered by the Institute, the new schedule introduces new services and procedures, as well as nomenclature revisions to simplify the use of the system by users.

 

I.       Fee Update:

With an overall average adjustment of 24%, the fee update promoted by BPTO in 2025 was based on a multifactorial technical analysis, considering five key factors: (i) INPI’s Strategic Planning; (ii) Service costs; (iii) International benchmarking; (iv) Inflation analysis; and (v) Qualitative analysis conducted by the technical areas.

 

II.     New Trademark Services and Procedures

Among the new features related to trademark services, the following stand out: (i) the implementation of priority processing; (ii) the change in the timing of payment for the approval of registration requests; (iii) the 2.0 opposition model (or simplified opposition); and (iv) the possibility of proving acquired distinctiveness.

 

II.1    Priority Trademark Examination Process

The new fee schedule established two types of priority processing:

 

• Priority Trademark Processing with Fee Waiver (code 3019); and
• Priority Trademark Processing for Strategic or Public Policy Reasons (code 3020).

According to BPTO, this measure aims to structure the trademark examination prioritization procedure, which is currently only available to individual applicants whose priority is legally guaranteed, such as the elderly, people with disabilities, or those with serious illnesses.

Currently, prioritization of the examination can be requested through the customer support system (“Fale Conosco”, in Portuguese), where the applicant must attach official documentation proving their priority in the electronic form. With the structuring of the service and the creation of specific codes, priority queues will be created, including for registration requests filed through the Madrid Protocol, and prioritization can be requested through a specific petition.

It is important to note that priority processing will apply to both the examination of registration requests and the examination of petitions, similarly to the priority processing procedure for patents.

Regarding the priority processing with a fee waiver, no fee will be charged. As for the priority processing for strategic or public policy reasons, the INPI fee will be R$ 890.00, and there will be a quota limit.

During the “Meeting with Trademark Users” held on May 12, 2025, as part of INPI’s “Permanent Dialogue with Stakeholders” project, which covered the prioritization of trademark examinations among other topics, the Institute clarified that this is part of a Pilot Project and explained that the priority processing for strategic or public policy reasons will apply to: (i) Scientific and Technological Institutions (ICTs); (ii) Release of public financial resources; (iii) Legal action (federal or state); (iv) Patented product or service with priority; (v) Individual mentoring by BPTO (ACTs); (vi) Right of precedence for registration; and (vii) Public interest or national emergency.

II.2    Combination of First Decade and Registration Application Fees

From August 7, 2025 (the date the new BPTO fee schedule takes effect) until September 19, 2025, the payment of both the registration application fee and the first decade fee will continue to be made separately. However, it is important to note that during this period, the fees for both the registration application and the first decade will have the following adjustments:

• Trademark registration application (with pre-approved specification), per class (code 389): from R$ 355.00 to R$ 360.00 (1.4% increase); and
• Trademark registration application (with free specification), per class (code 394): from R$ 415.00 to R$ 240.00 (1.2% increase);
• First decade of trademark registration validity and certificate issuance, ordinary term (code 372): from R$ 745 to R$ 750 (0.7% increase). This only applies to requests granted before 09/20/2025;
• First decade of trademark registration validity and certificate issuance, extraordinary term (code 373): from R$ 1,115 to R$ 1,120 (0.4% increase). This only applies to requests granted before 09/20/2025.

Starting from September 20, 2025, the payment for the first decade of a trademark registration’s validity must be made at the time of the registration application, through a unified fee, with the following values:

• Trademark registration application (with pre-approved specification), per class + First decade of trademark registration validity and certificate issuance, ordinary term: R$ 880;
• Trademark registration application (with free specification), per class + First decade of trademark registration validity and certificate issuance, ordinary term: R$ 1,720.

Similarly, from August 7, 2025 (the date the new BPTO fee schedule becomes effective) until September 19, 2025, the payment of the designation receipt and registration grant fees will continue to be made separately, but with the following adjustments:

• Received designation, per class (code 3011): from R$ 415.00 to R$ 420.00 (1.2% increase); and
• Grant of registration and certificate issuance, per class (code 3012): from R$ 1,160 to R$ 1,720 (48.3% increase). This only applies to requests granted before 09/20/2025.

Starting from September 20, 2025, for registration applications received via the Madrid Protocol, the payment for the grant of registration must be made at the time of payment for the designation receipt fees, through a unified fee:

• Received designation, per class + Grant of registration and certificate issuance: R$ 1,720.00.

 

III.3    Opposition 2.0 (or Simplified Opposition)

Another important update reflected in the new fee schedule is the introduction of the “Opposition 2.0” model, or simplified opposition, which will become effective on December 20, 2025.

This new opposition model will consist of a simplified electronic form for filing oppositions based exclusively on Article 124, Section XIX of Law No. 9,279/1996 (the Industrial Property Law – LPI) and limited to 5 prior conflicting trademarks per class.

In the electronic form for Opposition 2.0, it will not be possible to present any written text or supporting documents related to the opposition’s claims.

Opposition 2.0 must be submitted via service code 3022, and the respective fee will be R$ 360.00. It’s important to note that with this update, the fee for the standard opposition procedure (code 332) will be adjusted from R$ 355.00 to R$ 520.00 (46.5% increase) starting from August 7, 2025.

The aim of this change is to expedite the examination of oppositions based exclusively on Section XIX, and the examination of oppositions that opt for this model may be prioritized by DIRMA.

 

III.4    Proof of Acquired Distinctiveness

The new fee schedule also introduced the service “Submission of documents for proof of acquired distinctiveness,” under the new code 3021. Through this service, users will have the opportunity to prove that their trademark has become distinctive through use, as a measure to challenge or reverse a potential refusal of the registration application.

The fees applicable to this new service are R$ 4,700 per request, and the service can be requested through a petition containing documents that prove the acquisition of distinctiveness at the following stages of the process:

1. At the time of filing the registration application;
2. Up to 60 days from the publication date of the registration application;

• In an appeal against the refusal; or

1. In response to an opposition or administrative nullity procedure of the registration, as a defense.

The relatively high fees, in comparison to most other trademark services, should also be factored in the development of a trademark protection strategy.

 

III.      Discounts

BPTO’s discount policy will be maintained and expanded under the new fee schedule.

For individuals who are economically disadvantaged and people with disabilities (PwD), who are registered with the Cadastro Único (CadÚnico) and the Federal Government’s Register of People with Disabilities, respectively, a 100% discount will be offered on BPTO fees for eligible “entry services,” and a 50% discount will be offered for other eligible services.

Article 3 of Ordinance INPI/PR No. 10/2025, dated May 12, 2025, lists the following services as “entry services” eligible for discounts:

1. Patents:

• National invention application; National utility model application; National invention certificate of addition application (code 200);

1. Trademarks:

• Trademark registration application (with pre-approved specification), per class (applicable from 08/07/2025 to 09/19/2025) (code 389);
• Trademark registration application (with free specification), per class (applicable from 08/07/2025 to 09/19/2025) (code 394);
• Industrial Designs:
• Industrial design registration application (code 100);

1. Contracts:

• Application for registration of technology supply contract (know-how) (code 400);
• Application for registration of technical and scientific assistance services contract (code 401);
• Application for annotation of trademark license agreement (code 402);
• Application for annotation of patent license agreement (code 403);
• Application for registration of franchise agreement (code 404);
• Application for registration of invoice (code 406);
• Application for annotation of industrial design license agreement (code 425);
• Application for annotation of compulsory license for patent exploitation (code 426);
• Application for annotation of trademark assignment agreement (code 427);
• Application for annotation of patent assignment agreement (code 428);
• Application for annotation of industrial design assignment agreement (code 430);
• Application for annotation of Integrated Circuit Topography License Agreement (code 433);
• Application for annotation of Integrated Circuit Topography Assignment Agreement (code 434);
• Application for annotation of compulsory license for the exploitation of Integrated Circuit Topography (code 435).

Additionally, the 50% discount offered by BPTO on the fees for certain services remains in place for: individual persons (who do not have a stake in a company within the sector of the item to be registered, provided the company itself is not already entitled to the discount); microenterprises, individual microentrepreneurs, and small businesses, as defined by Complementary Law No. 123, dated December 14, 2006; simple innovation companies, as defined by Complementary Law 167/2019; scientific, technological, and innovation institutions (ICTs), as per Law No. 10,973, dated December 2, 2004; non-profit entities, as well as public bodies.

 

*        *        *

SOURCES:

https://www.gov.br/inpi/pt-br/inpi-data/precificacao-dos-servicos

https://www.gov.br/inpi/pt-br/central-de-conteudo/noticias/inpi-atualiza-tabela-de-retribuicoes-para-modernizacao-e-inclusao-social

https://www.in.gov.br/en/web/dou/-/portaria-gm/mdic-n-110-de-5-de-maio-de-2025-628517946

https://www.in.gov.br/en/web/dou/-/portaria-inpi/pr-n-10-de-9-de-maio-de-2025-628603493

https://www.gov.br/inpi/pt-br/central-de-conteudo/noticias/inpi-oferece-exames-prioritarios-para-idosos

https://www.gov.br/inpi/pt-br/central-de-conteudo/noticias/inpi-faz-encontro-com-usuarios-de-marcas-em-12-de-maio