Pedro Afonso Vieira Bhering

PROFESSIONAL INFORMATION Pedro Afonso Vieira Bhering

• ABOUTLANGUAGESPortuguese | English | French | GermanEDUCATION

  Bachelor’s Degree in Law

  Pontifícia Universidade Católica do Rio de Janeiro

  1974 | PUC-Rio | RJ
• EXPERIENCEHighlights

  Founding partner of the firm

  Over 45 years’ experience of Intellectual Property.

• PRACTICE AREA

  Pedro Bhering is a preeminent intellectual property attorney with more than 45 years of distinguished experience and is widely recognized as one of Brazil’s pioneers in the field of intellectual property law. Over the years, Pedro has built an outstanding reputation advising multinational corporations and leading clients through complex IP challenges, both domestically and internationally.

  Pedro has deep expertise across all major areas of intellectual property, including trademarks, patents, geographical indications, copyrights and related rights, unfair competition, enforcement against counterfeiting and piracy, licensing, and technology transfer. His practice encompasses strategic counseling, transactional work, and contentious matters, including civil and administrative litigation before national courts and proceedings before regulatory bodies such as the Brazilian Patent and Trademark Office (INPI).

  As the founding partner of Bhering Advogados, Pedro has played a pivotal role in shaping the evolution of IP practice in Brazil. His strategic insight and practical approach have guided multinational clients from the Americas, Europe, Asia, and Latin America through portfolio development, enforcement actions, transactional structuring, and cross‑border licensing. He is renowned for delivering pragmatic, business‑oriented solutions tailored to clients’ commercial priorities.

  Pedro has authored numerous articles and chapters in specialized intellectual property journals and books, both in Brazil and abroad. He is an active member of several international associations, including ASIPI, AAPI, INTA, AIPPI, LES, and ECTA, reflecting his deep engagement in the international IP community.

  With his global perspective and decades of experience, Pedro is a trusted advisor for clients seeking sophisticated intellectual property solutions in today’s interconnected and competitive marketplace.

  ASSOCIATIONS

  OAB

  Brazilian Bar Association

  Rio de Janeiro and São Paulo

  ABAPI

  The Brazilian Association of Intellectual Property Agents

  ABPI

  The Brazilian Association of Intellectual Property

  ASIPI

  The Brazilian Association of Intellectual Property

  AAPI

  The Argentinean Association of Intellectual Property

  INTA

  The International Trademark Association

  ITMA

  The Institute of Trade Mark Attorneys;

  AIPPI

  The International Association for the Protection of Intellectual Property

  LES

  The Licensing Executives Society

  ECTA

  The European Communities Trade Mark Association
• PUBLICATIONS AND
  LECTURESPublications

  Author of several articles on Intellectual Property in specialist national and foreign journals and reviews, such as Aspatore Law Books, Managing Intellectual Property, World Trademark Review, World Intellectual Property Review, Getting the Deal Through, the Valor Econômico and Jornal do Comércio newspapers.

  Recognitions

  Named as a leading lawyer in the field of Intellectual Property by Legal 500 – Latin America, 2012 (“excellent experience of industrial property matters and in-depth technical knowledge”), 2013, 2014 (“excellent”), 2015 (“Pedro Bhering has an excellent network”), 2016, 2017, 2018, 2019, 2020, 2021, 2022 (“strong background in transactional matters, leads on work pertaining to IP licensing and technology transfers editions”) and 2023 (“pragmatic and hands-on’ approach, with a strong background in advising on cross-border technology transfer agreements and licensing” and “Pedro Bhering’s experience in IP is unmatched in Brazil. He is extremely knowledgeable, pragmatic and always has a solution-oriented approach”);

  Named as a leading lawyer in the field of Intellectual Property by Chambers & Partners Latin America, 2011 (“distinguished IP lawyer”; “he is a perfectionist and excels at what he does”), 2012 (“very knowledgeable lawyer and a definite reference point in the market”), 2013 (“one of the most traditional names in the field”; “extremely accessible and very experienced, and delivers outstanding work”), 2014, 2015, 2016 (“His expertise of intellectual property law is unique”; “He is an excellent lawyer, precise and well informed”), 2017, 2018 (“a highly renowned practitioner”; “an excellent lawyer particularly with regards to technology transfer agreements”; “easily available professional who understands our concerns as clients and is always ready to explore options and find solutions”), 2019 (“a lawyer who is very easy to work and communicate with” ;”he is very intelligent“), 2020 and 2021 (“reliable advice, efficient actions, excellent results and extreme reactivity”; “instructed by multinational players (…) to assist with IP litigation matters”; “marked expertise in patent nullity actions, trade mark infringement and unfair competition claims before state and federal courts“) editions;

  Named as a leading lawyer in the field of Intellectual Property by Chambers & Partners Brazil, 2021 (“Enjoys a solid reputation among clients and peers alike owing to his longstanding activity in the market”, “He has substantial experience leading trade mark, patent and unfair competition litigation”, “He is very knowledgeable about IP matters” and “in-depth knowledge of the client’s business”) and 2022 (“Pedro Bhering has track record in the IP arena”; “perfectly understands what we want to know and goes directly to the point and comprehends our concerns very well”; “very practical” and “experienced in judicial and administrative procedures, as well as pre-litigation actions”) editions;

  Named as a leading lawyer in the field of Intellectual Property by Chambers & Partners Global, 2011 (“he is obsessed with the quality of his work, extremely reliable and very familiar with the European modus operandi”), 2012, 2013, 2014, 2015, 2016, 2017, 2018 (“a highly renowned practitioner” ; “an excellent lawyer particularly with regards to technology transfer agreements”; “He is an easily available professional who understands our concerns as clients and is always ready to explore options and find solutions“), 2019 (“a lawyer who is very easy to work and communicate with” ;”he is very intelligent“), 2020 (“boasts great technical knowledge of IP law and works well in cases before INPI“; “significant track record in this practice area”; “qualified lawyer who understands critical topics in intellectual property law”) 2021, 2022 and 2023 editions;

  Named as IP Leader by World Intellectual Property Review (WIPR Leaders), 2016, 2017, 2018, 2019, 2020, 2021 and 2022 editions;

  Named as Intellectual Property Star by Managing Intellectual Property, 2014, 2015, 2016 (“has long been recognized as one of Brazil’s most distinguished practitioners”), 2017, 2018, 2019, 2020, 2021 and 2022 editions;

  Named leading lawyer in the field of trademarks by Who’s Who Legal 2010 (“consistently nominated for his trademarks practice”), 2011, 2012 (“respected” for his work both internationally and domestically”), 2013 (“highly responsive”), 2014 (“much admired” for his wide-ranging trademark practice”), 2016 (“The outstanding Pedro Afonso Vieira Bhering is known for his tactical awareness and excellent business judgement” and “a well-known and highly respected trademark specialist in Brazil”), 2017 (“a long-standing figure in the market with an impressive depth of expertise in a range of trademark matters” and “a well-known and highly respected trademark specialist in Brazil”), 2018 (“a top name, recommended for his vast expertise and practical approach“), 2019 (“remains a highly respected name in our research for his wealth of expertise handling licensing, piracy and copyright issues“; “a highly professional, efficient and reliable colleague“; “outstanding understanding of the needs of international clients“), 2020 (“is an outstanding trademark lawyer with more than 35 years of experience assisting multinationals with licensing, transfers and enforcement proceedings“), 2021 (“strong analytical skills” ; “ability to recognise the big picture and then to quickly identify any risks”; “pragmatic, solution-oriented approach” and “excellent case management ability”) and 2022 editions;

  Named as a Thought Leader in Trademarks in Brazil by Who’s Who Legal, 2020 edition;

  Named as a leading lawyer in WTR 1000 by World Trademark Review, 2017, 2018, 2019 (“a reliable and committed partner”; “an easily available, charming professional who is sensitive to the business concerns of his clients”; “Taking a practical approach and using his commercial vision, he explores different options to find solutions”), 2020 (“Pedro is charming, easily available, sensitive to business and always ready to understand clients’ concerns, explore options and find solutions”), 2021 (“The transactional maven has got deals inked for some of the world’s largest corporations.”) and 2022 (“sensitive to the business needs and other concerns of clients” ; “explores options and finds solutions” e “takes a practical and commercial approach to all cases”) editions;

  Named as a leading lawyer in Patent Transactions by IAM Patent 1000, 2018 (“Transactional maven, skilled in negotiating complex technology transfer agreements”; “He brings decades of experience and an impressive flair for languages to every brief”), 2019 (“his counsel is gold plated and born of deep knowledge and experience”; “has been dispensing sharp transactional and strategic patent advice since 1974”), 2020 (“for over 40 years, Pedro Bhering has served as a trusted adviser to patrons, providing long-term, ironclad protection in the Brazilian market for expansive portfolios.”), 2021 (“deftly sews up IP-rich delas and technology transfer agreements ”) and 2022 (“known for his deft handling of complex patent transactions”) editions;

  Named one of the Most Admired Lawyers in the field of Intellectual Property by the Análise Advocacia Review, 2009, 2010, 2011, 2012, 2013, 2014, 2015, 2016, 2017, 2018, 2019, 2020, 2021 and 2022 editions;

  Named as Litigation Star in Intellectual Property by Benchmark Litigation Latin America, editions 2019, 2020 and 2021 editions;

  Recognized as one of the best lawyers in Brazil in the field of Intellectual Property by Best Lawyers, 2019, 2020, 2021, 2022 and 2023 editions;

  Recognized as key partner in the Intellectual Property field in Brazil by Latin Lawyer 250, 2021 and 2023 editions.

• AWARDS

  Recognized as a leading lawyer in Intellectual Property by Legal 500 – Latin America, in the 2012 edition (“excellent experience of industrial property matters and in-depth technical knowledge”), 2013, 2014 (“excellent”), 2015 (“Pedro Bhering has an excellent network”), 2016, 2017, 2018, 2019, 2020, 2021, 2022 (“strong background in transactional matters, leads on work pertaining to IP licensing and technology transfers”) and 2023 (“pragmatic and hands-on approach, with a strong background in advising on cross-border technology transfer agreements and licensing” and “Pedro Bhering’s experience in IP is unmatched in Brazil. He is extremely knowledgeable, pragmatic and always has a solution-oriented approach”).

  Recognized as a leading lawyer in Intellectual Property by Chambers & Partners Latin America, in the 2011 edition (“distinguished IP lawyer”; “he is a perfectionist and excels at what he does”), 2012 (“very knowledgeable lawyer and a definite reference point in the market”), 2013 (“one of the most traditional names in the field”; “extremely accessible and very experienced, and delivers outstanding work”), 2014, 2015, 2016 (“his expertise of intellectual property law is unique”; “he is an excellent lawyer, precise and well informed”), 2017, 2018 (“a highly renowned practitioner”; “an excellent lawyer particularly with regards to technology transfer agreements”; “an easily available professional who understands our concerns as clients and is always ready to explore options and find solutions”), 2019 (“a lawyer who is very easy to work and communicate with”; “he is very intelligent”), 2020 and 2021 (“reliable advice, efficient actions, excellent results and extreme reactivity”; “instructed by multinational players to assist with IP litigation matters”; “marked expertise in patent nullity actions, trademark infringement and unfair competition claims before state and federal courts”).

  Recognized as a leading lawyer in Intellectual Property by Chambers & Partners Brazil, in the 2021 edition (“enjoys a solid reputation among clients and peers alike owing to his longstanding activity in the market”; “he has substantial experience leading trademark, patent and unfair competition litigation”; “he is very knowledgeable about IP matters”; “in-depth knowledge of the client’s business”) and 2022 (“Pedro Bhering has a track record in the IP arena”; “perfectly understands what we want to know and goes directly to the point, comprehending our concerns very well”; “very practical”; “experienced in judicial and administrative procedures, as well as pre-litigation actions”).

  Recognized as a leading lawyer in Intellectual Property by Chambers & Partners Global, in the 2011 edition (“he is obsessed with the quality of his work, extremely reliable and very familiar with the European modus operandi”), 2012, 2013, 2014, 2015, 2016, 2017, 2018 (“a highly renowned practitioner”; “an excellent lawyer particularly with regards to technology transfer agreements”; “an easily available professional who understands our concerns as clients and is always ready to explore options and find solutions”), 2019 (“a lawyer who is very easy to work and communicate with”; “he is very intelligent”), 2020 (“boasts great technical knowledge of IP law and works well in cases before the Brazilian Patent and Trademark Office”; “significant track record in this practice area”; “qualified lawyer who understands critical topics in intellectual property law”), 2021, 2022 and 2023.

  Recognized as an Intellectual Property Star by Managing Intellectual Property, in the 2014, 2015, 2016 (“has long been recognized as one of Brazil’s most distinguished practitioners”), 2017, 2018, 2019, 2020, 2021 and 2022 editions.

  Recognized as a leading lawyer in Trademarks by Who’s Who Legal, in the 2010 edition (“consistently nominated for his trademarks practice”), 2011, 2012 (“respected for his work both internationally and domestically”), 2013 (“highly responsive”), 2014 (“much admired for his wide-ranging trademark practice”), 2016 (“the outstanding Pedro Afonso Vieira Bhering is known for his tactical awareness and excellent business judgment”; “a well-known and highly respected trademark specialist in Brazil”), 2017 (“a long-standing figure in the market with an impressive depth of expertise in a range of trademark matters”; “a well-known and highly respected trademark specialist in Brazil”), 2018 (“a top name, recommended for his vast expertise and practical approach”), 2019 (“remains a highly respected name in our research for his wealth of expertise handling licensing, piracy and copyright issues”; “a highly professional, efficient and reliable colleague”; “outstanding understanding of the needs of international clients”), 2020 (“an outstanding trademark lawyer with more than 35 years of experience assisting multinationals with licensing, transfers and enforcement proceedings”), 2021 (“strong analytical skills”; “ability to recognise the big picture and quickly identify risks”; “pragmatic, solution-oriented approach”; “excellent case management ability”) and 2022.

  Recognized as a Thought Leader in Trademarks in Brazil by Who’s Who Legal, 2020 edition.

  Recognized as a leading lawyer in Trademarks by the WTR 1000 ranking of World Trademark Review, in the 2017, 2018, 2019 (“a reliable and committed partner”; “an easily available, charming professional who is sensitive to the business concerns of his clients”; “taking a practical approach and using his commercial vision, he explores different options to find solutions”), 2020 (“charming, easily available, sensitive to business and always ready to understand clients’ concerns, explore options and find solutions”), 2021 (“the transactional maven has got deals inked for some of the world’s largest corporations”) and 2022 (“sensitive to the business needs and other concerns of clients”; “explores options and finds solutions”; “takes a practical and commercial approach to all cases”) editions.

  Recognized as a leading lawyer in Patent Transactions by IAM Patent 1000, in the 2018 edition (“transactional maven, skilled in negotiating complex technology transfer agreements”; “brings decades of experience and an impressive flair for languages to every brief”), 2019 (“his counsel is gold-plated and born of deep knowledge and experience”; “has been dispensing sharp transactional and strategic patent advice since 1974”), 2020 (“for over 40 years, Pedro Bhering has served as a trusted adviser, providing long-term, ironclad protection in the Brazilian market for expansive portfolios”), 2021 (“deftly sews up IP-rich deals and technology transfer agreements”) and 2022 (“known for his deft handling of complex patent transactions”).

  Recognized as a leading lawyer in Trademarks by World Intellectual Property Review (WIPR Leaders), in the 2016, 2017, 2018, 2019, 2020, 2021 and 2022 editions.

  Recognized as one of the Most Admired Lawyers in Intellectual Property by Análise Advocacia, in the 2009, 2010, 2011, 2012, 2013, 2014, 2015, 2016, 2017, 2018, 2019, 2020, 2021 and 2022 editions.

  Recognized as an Intellectual Property Litigation Star by Benchmark Litigation Latin America, in the 2019, 2020 and 2021 editions.

  Recognized as one of the best lawyers in Brazil in Intellectual Property by Best Lawyers, in the 2019, 2020, 2021, 2022 and 2023 editions.

  Recognized as a key partner in Intellectual Property in Brazil by Latin Lawyer 250, in the 2021 and 2023 editions.