Fashion Law
Our Fashion Law sector acts in the protection, management and defense of intellectual assets of brands, stylists, designers, textile industries, retailers, marketplaces, luxury companies and digital businesses related to fashion, beauty, lifestyle and design.
We support clients to structure business, protecting collections, expanding brands, combating piracy, adapting to regulatory, digital and sustainability challenges with an integrated approach in contracts, litigation, advertising, technology and enforcement.
We advise our clients in facing challenges such as:
- protection of trademarks and trade dress;
- copies, piracy and counterfeiting;
- disputes involving designs and collections;
- licensing and brand extension;
- contracts with creators and influencers;
- use of AI in creations and campaigns;
- sustainability, ESG and greenwashing;
- advertising, CONAR (National Council of Advertisement self-Regulation) and consumer law;
- international portfolio protection;
- digital enforcement and takedowns.
Our solutions and actions
We offer integrated solutions in:
- Trademarks:registration, management and defense of trademarks in Brazil and abroad.
- Trade dress:protection against imitation of visual identity of products, packaging and commercial environments.
- Anti-piracy and enforcement:combating counterfeiting, digital piracy, takedowns and customs measures.
- Industrial designs:protection of designs, prints, packaging, accessories, shoes and products.
- Copyright:protection of artistic creations, photographs, campaigns, catalogs, illustrations and applied works.
- Patents and textile innovation:protection of materials, fibers, smart fabrics, industrial processes and technologies applied to fashion.
- Business secrets:structuring measures to protect formulas, processes, suppliers and strategic information.
- Sustainability and ESG:support in certifications, seals, geographical indications and prevention of greenwashing.
- Strategic contracts:licensing, franchises, distribution, collaborations, partnerships, line extension and international expansion.
- Influencers and image:contracts with models, ambassadors, creators, influencers and image use.
- AI and generative creations:ownership analysis, use of protected assets, digital avatars, AI-generated campaigns and content.
- Digital advertising and compliance:review of campaigns, promotions, influencer marketing, CONAR, CDC (Consumer Protection Code) and consumer protection.
- Litigation:acting in disputes involving infringement, unfair competition, advertising, contracts and misuse of assets.
Our professionals have experience in contracts, advertising, technology, litigation and enforcement measures, alongside un understanding of the commercial dynamics of fashion, luxury, retail and digital environments. This enables us to operate across various strategic fronts within the industry, protecting creations, strengthening brands, and mitigating risks in both domestic and international operations.
For our industry solutions, please contact [email protected].
