José Roberto de Almeida

PROFESSIONAL INFORMATION José Roberto de Almeida

• ABOUTLANGUAGESPortuguese | English | SpanishEDUCATION

  Bachelor of Laws

  Universidade Federal do Rio de Janeiro

  2009 | UFRJ | Rio de Janeiro

  Graduate Degree in Entertainment Law

  Universidade Estadual do Rio de Janeiro

  2011 | UERJ | Rio de Janeiro

  Graduate Degree in Intellectual Property Law

  Pontifícia Universidade do Rio de Janeiro

  2014 | PUC | Rio de Janeiro

  MBA at the Business School

  Universidade Estadual do Rio de Janeiro

  2018 | UERJ | Rio de Janeiro

  Master na Escola de Negócios

  Fundação Getúlio Vargas

  2022 | FGV | São Paulo
• EXPERIENCEHighlights

  Certified as an Industrial Property Agent by the INPI in 2011;

  Guest lecturer invited by the INPI to teach courses for new Trademark Examiners in 2017 and 2018;

  Guest professor for the course Technology Transfer Agreements in the Professional Master’s Program of PROFNIT, UFRJ focal point, in 2018 and 2019;

  Coordinator of the Study Committee on Copyright and Personality Rights for the 2026/2027 term at the ABPI;

  Elected member of the Standing Committee on Copyright of the AIPPI;

  Elected member of the Standing Committee on Piracy and Counterfeiting of the AIPPI;

  Elected member for the 2022/2024 and 2025/2027 terms of the Special Committee on Industrial Property Law of the OAB/RJ;

  Elected member for the 2024/2025 term of the Entertainment Law Working Committee of the ASIPI;

  Elected member for the 2022/2023 term of the Franchising Working Committee of the ASIPI;

  Elected member for the 2018/2019 term of the Enforcement Committee of the International Trademark Association (INTA);

  Coordinator of the Study Committee on International Law and Intellectual Property for the 2014/2015 term at the ABPI.

  Relevant Courses

  Course on Information Technology Law, FGV/RJ, 2010

  Advanced Course on Trademarks, WIPO/USPTO, Washington DC, 2012

  Course on Sports Law, EMERJ, 2013

  Advanced Course onTechnology Transfer, ABAPI, 2014

• PRACTICE AREA

  José Roberto has been working in Intellectual Property since 2006, focusing on trademarks, technology transfer agreements, unfair competition, trade secrets, copyright, software, media and entertainment, digital law, domain names and disputes, advertising, and franchises. He has extensive experience in complex agreements, litigation, and proceedings before the Brazilian PTO. He provides strategic counsel to national and international companies in the protection, commercialization, monetization, and defense of intangible assets across various industries, including IT, media, marketing, food and beverage, insurance, automotive, entertainment, sports, and pharmaceuticals.

  ASSOCIATIONS

  OAB

  Brazilian Bar Association

  Rio de Janeiro e São Paulo

  INTA

  International Trademark Association

  ABPI

  Brazilian Intellectual Property Association

  AIPPI

  International Association for the Protection of Intellectual Property

  ASIPI

  Inter-American Intellectual Property Association
• PUBLICATIONS AND
  LECTURESPublications

  ALMEIDA JUNIOR, José Roberto de et al. A importância da propriedade intelectual no setor de energia (The importance of intellectual property in the energy sector), JOTA, 2024

  ALMEIDA JUNIOR, José Roberto de et al. Copa v Wright: propriedade intelectual e blockchain (Copa v Wright: intellectual property and blockchain), JOTA, 2024

  ALMEIDA JUNIOR, José Roberto de et al. Conteúdos criados por inteligência artificial generativa: a quem pertencem os direitos? (Generative AI-created content: who owns the rights?), R7, 2023

  ALMEIDA JUNIOR, José Roberto de et al. Brazilian IPO intends to include an examination process for recognition of acquired distinctiveness (secondary meaning), AIPPI, 2023

  ALMEIDA JUNIOR, José Roberto de et al. PEC 29 e o conflito entre transparência algorítmica e segredos comercial e industrial (Proposed Constitutional Amendment (PEC) 29 and the conflict between algorithmic transparency and trade secrets), JOTA, 2023

  ALMEIDA JUNIOR, José Roberto de et al. Propriedade Intelectual e Registros, (Intellectual Property and Registrations), in Porque e como inovar na saúde, Scholars In Medical Innovation, 2022

  ALMEIDA JUNIOR, José Roberto de et al. Direitos autorais no metaverso e outros direitos associados à compra de obras digitais (Copyrights in the metaverse and other rights associated with the purchase of digital works), LEXLATIN, 2022

  ALMEIDA JUNIOR, José Roberto de et al. As consequências da ADI 5529 para os titulares de patentes (The consequences of Direct Action of Inconstitutionality (ADI) 5529 for patent holders), LEXLATIN, 2022

  ALMEIDA JUNIOR, José Roberto de et al. Brazilian IPO Decides that AI Machines Cannot be Named as Inventors, AIPPI, 2022

  ALMEIDA JUNIOR, José Roberto de et al. Is the remuneration right arising in Brazil?, AIPPI, 2022

  ALMEIDA JUNIOR, José Roberto de et al. Recent changes in Brazil on the remittance of royalties abroad, AIPPI, 2022

  ALMEIDA JUNIOR, José Roberto de et al. A proteção de projetos de arquitetura por Direito Autoral (Protection of architectural projects under Copyright Law), Migalhas, 2021

  ALMEIDA JUNIOR, José Roberto de. Proteção Jurídica dos Algoritmos (Legal Protection of Algorithms), in Coletânea de artigos de PI, 2020

  ALMEIDA JUNIOR, José Roberto de et al. IP-Road Map, organized by ICC-Brazil, 2020

  Lectures

  Franquicias: Experiencias Contractuales en Distintas Jurisdicciones (Franchises: Vertragserfahrungen in verschiedenen Gerichtsbarkeiten) – Referent bei einem Webinar organisiert von ASIPI, 2023;

  Ferramentas para aplicação do instituto do ‘secondary meaning’ no Direito brasileiro (Werkzeuge zur Anwendung des Konzepts des “Secondary Meaning” im brasilianischen Recht) – Diskussionsteilnehmer bei einem Seminar der OAB/RJ, 2022;

  NFTs und Geistiges Eigentum – Panelist beim AIPPI Young Member Summit, 2022;

  Einführung in die Rechte des Geistigen Eigentums – Referent bei der Liga de Direito Digital der UFRRJ, 2022;

  Marketing em grandes eventos esportivos – o que ainda precisamos discutir! (Marketing bei großen Sportveranstaltungen – Was muss noch diskutiert werden?) – Moderator eines Webinars, 2022;

  Geistiges Eigentum – Gastdozent im Programm 2021 Scholars in Medical Innovation.

• AWARDSAwards

  Recognized by Best Lawyers in the Intellectual Property practice for 2026;

  Recommended by Who’s Who Legal (now the Lexology Index) – Intellectual Property, in 2021, 2022, 2023, 2024, and 2025;

  Winner of the Lexology – Client’s Choice Awards, IP – Copyright, in 2025;

  Winner of the Lexology – Client’s Choice Awards, IP – Trademarks, in 2024;

  Winner of the Lexology – Client’s Choice Awards, IP – Copyright, in 2021.