Philippe Bhering

PROFESSIONAL INFORMATION Philippe Bhering

• ABOUTLANGUAGESPortuguese | English | GermanEDUCATION

  Bachelor’s Degree in Law

  Universidade Candido Mendes

  2006 | UCM | RJ

  Master of Laws (LL.M.)

  Ludwig-Maximilians-Universität

  2010 | Ludwig-Maximilians-Universität | Munique Alemanha

  Doctor of Laws (Dr. Jur.)

  Ludwig-Maximilians-Universität

  2021 | Ludwig-Maximilians-Universität | Munique Alemanha
• EXPERIENCEHighlights

  Served as a Guest Researcher at the Max Planck Institute for Innovation and Competition, in Munich, from October 2009 to March 2010, and again in 2016 and 2018;

  Served as a Research Assistant at the International Max Planck Research School for Competition and Innovation, in Munich, from January 2010 to June 2010, under the supervision of Prof. Dr. Reto Hilty;

  Served as a foreign lawyer at the Munich office of the German law firm Boehmert & Boehmert, in 2010;

  Elected member of the Trademark Law and Practice Team of the Association of European Trade Mark Owners – MARQUES (2010–2020);

  Elected member for the 2010–2011 and 2012–2013 terms of the Enforcement Committee of the International Trademark Association – INTA;

  Elected member for the 2014–2015, 2022–2023, and 2024–2025 terms of the Anti-Counterfeiting Committee of the International Trademark Association – INTA;

  Elected member for the 2016–2017 and 2020–2021 terms of the International Amicus Committee of the International Trademark Association – INTA;

  Elected member of the Board of Directors of the Associação Brasileira da Propriedade Intelectual – ABPI (2018–2019, 2020–2021, 2022–2023, and 2024–2025 terms);

  Elected member of the Anti-Counterfeiting and Parallel Trade Team of the Association of European Trade Mark Owners – MARQUES (2022–2023 and 2024–2025);

  Coordinator of the International Intellectual Property Law Committee of the Associação Brasileira da Propriedade Intelectual – ABPI (2022–2023 and 2024–2025 terms);

  Philippe Bhering heads the German Desk at Bhering Advogados. Over the past ten years, the German Desk has been recognized by Chambers & Partners Global. The ranking highlights the German Desk for advising German clients from various industry sectors on patent, trademark, licensing, and IP litigation matters.

• PRACTICE AREA

  Philippe Bhering is a seasoned intellectual property attorney with over 20 years of experience in the field. Based in our firm’s São Paulo office, he specializes in a broad spectrum of intellectual property law, including trademark, patent, copyright, design, unfair competition, software, trade secrets, and combating counterfeiting. Philippe provides comprehensive representation to high-profile multinational corporations across a diverse range of industries. His practice spans both strategic counseling and litigation, with expertise in civil and criminal spheres, acting before state and federal courts, as well as the Superior Court of Justice, in addition to handling administrative contentious procedures before the Brazilian Trademark and Patent Office (INPI).

  As the head of the firm’s German Desk, Philippe plays a key role in advising clients on international IP matters, particularly those involving the European market. He holds both a Master’s and Ph.D. from a top institution in Germany, adding a strong academic foundation to his extensive practical experience.

  Philippe is highly active in international intellectual property associations, including the International Trademark Association (INTA), the International Association for the Protection of Intellectual Property (AIPPI), MARQUES, ECTA, GRUR, and KINPA. He is deeply involved in committee work within these associations, including the Enforcement, Anti-Counterfeiting, and Amicus Curiae Committees.

  Philippe also has an extensive background in academia, having spent years at the prestigious Max-Planck Institute for IP and Innovation in Munich. He is currently a Board Member of the Brazilian Intellectual Property Association (ABPI) and coordinates its International Law Committee.

  Philippe frequently writes for respected legal publications and acts as a speaker and moderator at national and international IP conferences.

  ASSOCIATIONS

  OAB

  Brazilian Bar Association.

  Rio de Janeiro and São Paulo

  ABPI

  Associação Brasileira da Propriedade Intelectual.

  INTA

  International Trademark Association.

  GRUR

  Deutsche Vereinigung für gewerblichen Rechtsschutz und Urheberrecht e.V.

  MARQUES

  Association of European Trade Mark Owners.

  AIJA

  Association Internationale des Jeunes Avocats.

  ECTA

  European Communities Trade Mark Association.

  AIPPI

  The International Association for the Protection of Intellectual Property.
• PUBLICATIONS AND
  LECTURESPublications

  Bhering, Philippe. A aplicação do trade dress na indústria da moda, Valor Econômico, cad. Legislação & Tributos, 18.7.2008;

  Bhering, Philippe. Ambush Marketing: The Lie of the Land in Brazil, World Intellectual Property Review, edição Maio 2012;

  Bhering, Philippe. O marketing de emboscada e os grandes eventos esportivos, Meio & Mensagem, 05.11.2012;

  Bhering, Philippe. Taking TRIPs: The Enforcement of IP in Brazil, World Intellectual Property Review, edição Maio 2013;

  Bhering, Philippe. Progress at last: Brazilian IP Reform, World Intellectual Property Review, edição Setembro 2013;

  Bhering, Philippe. Amicus Curiae in the New Brazilian Code of Civil Procedure. INTA Bulletin. Vol. 71 N. 9, 15.05.2016;

  Bhering, Philippe. An overview of the combat against counterfeit trade marks in Brazil – e-Bulletin of the European Communities Trademark Association – ECTA, março de 2018;

  Bhering, Philippe. Fighting against counterfeits in Brazil, HouseMarques, edição 105, Setembro 2019;

  Bhering, Philippe. Inovação, Propriedade Intelectual e o Desenvolvimento do Brasil, Informativo Acontece Câmara, Boletim da Câmara Brasil-Alemanha do Paraná, novembro 2020;

  Bhering, Philippe. Die Bekämpfung der Markenpiraterie in Brasilien (O Combate à Contrafação de Marca no Brasil), Recht & Steuern, Câmara de Comércio e Indústria Brasil-Alemanha de São Paulo, Vol.4, 2020;

  Bhering, Philippe. Highly renowned trademarks in Brazil, in: Fame in South America: how to establish and wield well-known status, World Trademark Review Magazine (WTR 86), edição de Inverno 2020/2021;

  Bhering, Philippe. Inovação e segredo de negócio: debate necessário, em: Blog do Fausto Macedo, Estadão, 8.3.2021;

  Bhering, Philippe. Inovação e sistema de patente em xeque?, em: Blog do Fausto Macedo, Estadão, 28.4.2021;

  Bhering, Philippe. Rückblick 2020: einige der wichtigsten Entwicklungen auf dem Gebiet des geistigen Eigentums in Brasilien (Retrospectiva 2020: alguns dos principais acontecimentos no campo da Propriedade Intelectual no Brasil), Recht & Steuern, Câmara de Comércio e Indústria Brasil-Alemanha de São Paulo, Vol. 1, 2021;

  Bhering, Philippe. Grenzbeschlagnahme und Piraterie in Deutschland und Brasilien unter Berücksichtigung des Transits von Markenwaren (Medidas de Fronteira e Pirataria na Alemanha e no Brasil considerando o trânsito de mercadoria de marca), Utzverlag, 26.10.2021;

  Bhering, Philippe. World Trademark Review Yearbook, The IP Media Group, edições 2012, 2013, 2014, 2015, 2016, 2017 e 2018;

  Bhering, Philippe; Bittencourt, Augusto, World Trademark Review Yearbook, The IP Media Group, edição 2019;

  Bhering, Philippe; Oikawa, Alysson. Latin Lawyer Reference – Intellectual Property, Law Business Research, edições 2012, 2013, 2014, 2015, 2016 e 2017;

  Bhering, Philippe; Maurer, Jiuliano. Latin Lawyer Reference – Intellectual Property, Law Business Research, edições 2018 e 2019;

  Bhering, Philippe; Kaway, Mina. Getting the Deal Through – Trademarks, Law Business Research, edições 2012, 2013, 2014, 2015 e 2016;

  Bhering, Philippe; Maurer, Jiuliano. Getting the Deal Through – Trademarks, Law Business Research, edições 2017, 2018, 2019, 2020, 2021, 2022 e 2023;

  Bhering, Philippe; Kaway, Mina; Maurer, Jiuliano. Getting the Deal Through – Licensing, Law Business Research, edições 2013, 2014, 2015, e 2016;

  Bhering, Philippe; Maurer, Jiuliano; Spitz, Mina; Tinoco, Karlo Fonseca. Getting the Deal Through – Licensing, Law Business Research, edição 2017;

  Bhering, Philippe; Maurer, Jiuliano; Tinoco, Karlo Fonseca. Getting the Deal Through – Licensing, Law Business Research, edição 2018;

  Bhering, Philippe; Maurer, Jiuliano; Getting the Deal Through – Licensing, Law Business Research, edições 2019, 2020, 2021 e 2022;

  Bhering, Philippe; Maurer, Jiuliano; Merola, Flávia; Toegel, Rafael. Getting the Deal Through – Patents, Law Business Research, edições 2016, 2017 e 2018;

  Bhering, Philippe; Maurer, Jiuliano; Toegel, Rafael. Getting the Deal Through – Patents, Law Business Research, edição 2019;

  Bhering, Philippe; Maurer, Jiuliano. Getting the Deal Through – Patents, Law Business Research, edições 2020, 2021 e 2022;

  Bhering, Philippe; Maurer, Jiuliano. The Intellectual Property Review – Brasil, Law Business Research, edições 2019, 2020, 2021 e 2022;

  Bhering, Philippe. World Trademark Review Yearbook, A global guide for practitioners, edições 2021/2022 e 2022/2023;

  Bhering, Philippe. Jüngste Entwicklungen im geistigen Eigentum in Brasilien (Desenvolvimentos Recentes em Propriedade Intelectual no Brasil), Recht & Steuern, Câmara de Comércio e Indústria Brasil-Alemanha de São Paulo, Vol.2, 2022;

  Bhering, Philippe. National Plan to Combat Counterfeiting and Piracy Unveiled, INTA Bulletin. Vol. 77 N. 42, 02.11.2022;

  Bhering, Philippe. Trade Secrets in Brazil, em: Global Tracker: Trade Secret Laws, Intellectual Asset Management (IAM) Special Report Q4 2022;

  Bhering, Philippe. Erfindungen, Gebrauchsmuster, Arbeitgeber und Arbeitnehmer – Wie regelt das Patentrecht dieses Verhältnis in Brasilien? (Invenções, Modelos de Utilidade, Empregadores e Funcionários – Como a Lei de Patentes regula essa relação no Brasil?), Recht & Steuern, Câmara de Comércio e Indústria Brasil-Alemanha de São Paulo, Vol.4, 2022.

  Palestras

  Licença Compulsória de Patentes no mundo pós-COVID, XLII Congresso Internacional da Propriedade Intelectual – ABPI, Rio de Janeiro, 22.08.22 [moderação do Painel 2];

  O novo Sistema Europeu de Patentes e como ele pode impactar a estratégia de proteção de patentes das empresas brasileiras, XLII Congresso Internacional da Propriedade Intelectual – ABPI, Rio de Janeiro, 23.08.22 [moderação do Table Topic 9];

  Collabs na Moda, VI Congresso Internacional de Direito da Moda, Comissão de Direito da Moda (CDMD) da OAB/RJ, 09.11.2021 [moderação do painel 4B];

  The Social, Economic and Ethical Impacts of Counterfeiting (Os Impactos Sociais, Econômicos e Éticos da Contrafação), Association of European Trade Mark Owners – MARQUES, Conferência Anual, Haia, 13.09.21 [moderador];

  PI no Agronegócio: da tecnologia genética à automação, XLI Congresso Internacional da Propriedade Intelectual – ABPI, Rio de Janeiro, 25.08.21 [moderação do Painel 5];

  Questões práticas e atuais do combate à contrafação e à pirataria no Brasil, XLI Congresso Internacional da Propriedade Intelectual – ABPI, Rio de Janeiro, 25.08.21 [moderação do Table Topic 13];

  O Combate à Contrafação e à Pirataria no Brasil – Aspectos Práticos e Atuais sobre o Tema, Câmara de Comércio Brasil-Alemanha (AHK), 28.04.2021 [moderador];

  Segredo de negócio: Proteção, Espionagem e Direito Comparado, Revista Justiça e Cidadania, 11.03.2021 [debatedor];

  Trade Dress de Estabelecimentos Comerciais – interseção entre Moda, Arquitetura e Direito, V Congresso Internacional de Direito da Moda 10.11.20 [moderação do Painel 7];

  Estratégia Nacional de Propriedade Intelectual, XL Congresso Internacional da Propriedade Intelectual – ABPI, Rio de Janeiro, 22.10.20 [moderação do Table Topic 14];

  O Protagonismo das Patentes em tempos de COVID-19, XL Congresso Internacional da Propriedade Intelectual – ABPI, Rio de Janeiro, 20.10.20 [moderação do Painel 4];

  Litígio de Propriedade Intelectual no exterior: dicas para estratégias de sucesso, XXXIX Congresso Internacional da Propriedade Intelectual – ABPI, Rio de Janeiro, 27.08.19 [moderação do painel 10];

  Cultural Intelligence for Trademark Lawyers Today – A soft skill often underestimated (Inteligência cultural para advogados de marcas hoje – uma habilidade muitas vezes subestimada), International Trademark Association – INTA, Conferência Anual, Orlando, 14.05.16;

  Transferência de Tecnologia: Aspectos legais, Câmara de Comércio e Indústria Brasil-Alemanha, São Paulo, 19.10.2015;

  Franchise Agreements in Brazil (Acordos de Franquias no Brasil), Seminário “The Art of Franchising” (A Arte da Franquia), Association Internationale des Jeunes Avocats – AIJA, Frankfurt, 02.10.2015;

  As Funções do Direito Autoral e dos Desenhos Industriais, As Funções dos Direitos de Propriedade Intelectual no Século XXI, Seminário Franco-Brasileiro, Universidade Candido Mendes, Rio de Janeiro, 11.04.2014 [moderação do painel 5];

  O Marketing de Emboscada e os Grandes Eventos Esportivos – reflexões práticas e jurídicas, Câmara de Comércio e Indústria Brasil-Alemanha, São Paulo, 09.04.2014;

  Propriedade Intelectual e Copa do Mundo: aspectos cíveis e penais, Escola da Magistratura Federal da 5ª Região, Seccional Ceará, 23.05.2013;

  O Marketing de Emboscada e os seus reflexos econômicos e jurídicos, Câmara de Comércio e Indústria Brasil-Alemanha, São Paulo, 22.04.2013;

  O Marketing de Emboscada e os Grandes Eventos Esportivos, Câmara de Comércio Espanhola, São Paulo, 29.08.2012.

• AWARDSAwards

  Recomendado como advogado de destaque na área de Propriedade Intelectual pela publicação Legal 500 – Latin America, edições 2012 (“deep IP background and work of outstanding quality”), 2013, 2014 (“dynamic lawyer with substantial experience in intellectual property matters”), 2015 (“very dedicated“), 2016, 2017 (“reliable” and “effective”) 2018, 2019 (“detail oriented”; “very skilled, responsive and helpful”, who also provides “sound commercial advice”), 2020 e 2021 (“responsive, practical and clear. Philippe Bhering and his team are my go-to firm in Brazil”; “stands out for his professionalism and efficiency”; “very responsive, approachable and commercially sound. He’s got a great knowledge of the industry, and his experience / qualification in Germany also gives him an excellent understanding of the issues from an European perspective” e “Philippe Bhering is a great attorney, very sharp and reliable”) e advogado líder na área de Propriedade Intelectual, edições 2022 (“extremely responsive, helpful, and his legal advice has turned out always correct”; “incredibly bright, articulate and modest, Philippe’s relentless dedication and commitment for his clients is staggering”; “Philippe Bhering and his team are excellent”) e 2023 (“Phillipe Bhering is responsive, creative and a true partner in working on complex issues. We greatly value his experience and advice”);

  Apontado como advogado líder na área de Propriedade Intelectual pela publicação Chambers & Partners Latin America, edições 2013 (“an emerging name who earns praise for being internationally minded and quick to respond”), 2014, 2015 (“is held in high esteem by clients” ,“Philippe has represented us before the courts in both Rio and São Paulo and has consistently obtained successful results early in the proceedings”), 2016 (“draws praise from clients for his hands-on atitude“), 2017 (“has a comprehensive experience of a variety of IP matters including litigation, trade mark and enforcement against unfair competition“), 2018 (“an excellent lawyer who I highly recommend for his timely and well-founded legal advice” e “He is an outstanding lawyer who speaks great German”), 2019 (“Very active and sharp”; “exceptional soft skills, hands-on approach and clear advice”; “business-oriented perspective dealing with disputes“) 2020 (“a lawyer who does high-level work and provides targeted advice, with a keen ability to understand complex issues, chart a course of action and execute it in a timely and responsive manner”) e 2021 (“Intelligent and swift”; “able to solve our issues in a quick and effective manner”; “diverse IP knowledge regarding patent and trade mark licensing and contentious matters before administrative and judicial courts”; “expertise in anti-counterfeiting matters and software issues”);

  Apontado como advogado líder na área de Propriedade Intelectual pela publicação Chambers & Partners Brazil, edições 2021 (“Provides a broad spectrum of services, ranging from developing anti-counterfeiting programmes and providing legal opinions to litigation advice” e “his advice is always precise, well supported by legal arguments and neatly drafted”) e 2022 (“highly active in the IP arena representing clients in a range of different matters including patent and trade marks infringement and nullity actions, handling cases both in civil and criminal spheres”; “in-depth knowledge, commercial awareness and availability” e “very prompt and provides practical advice”);

  Apontado como advogado líder na área de Propriedade Intelectual pela publicação Chambers & Partners Global, edições 2013, 2014, 2015, 2016, 2017, 2018, 2019, 2020, 2021, 2022 e 2023;

  Apontado como Foreign Expert – Alemanha na área de Propriedade Intelectual pela publicação Chambers & Partners Global, edições 2013, 2014, 2015, 2016, 2017 (“He advises several well-known German companies on trade mark matters in South America. He regularly assists adidas and advised it on all its filing and industrial design drafts for the 2014 World Cup”), 2018 (“He is consistently praised for his German language capabilities” ; “He counts numerous large German companies among his clients”) 2019 (“has a deep understanding of German IP law, which makes it easy to discuss cases bearing in mind all perspectives of European and Brazilian law”), 2020 (“He is an excellent lawyer and very flexible. Apart from this, his German is excellent”; “he is a lawyer who does high-level work and provides targeted advice, with a keen ability to understand complex issues, chart a course of action and execute it in a timely and responsive manner”), 2021 (“frequently acts for German clients (…) in trade mark nullity and infringement proceedings”) e 2022;

  Apontado como Intellectual Property Star pela publicação Managing Intellectual Property, edições 2014, 2015, 2016 (“Philippe Bhering’s thoughtful litigation strategy and effective representation in front of the Rio de Janeiro court lead to eventual settlement that was strongly in our favor”), 2017 (“very good and very skilled”), 2018 (“great understanding of both the legal and commercial issues” ; “a superb IP lawyer” e “always friendly and accessible“), 2019, 2020, 2021 e 2022;

  Apontado como advogado líder na área de Marcas pela publicação World Trademark Review (WTR 1000), edições 2017, 2018 (“provides a level of trademark expertise that is unmatched in Brazil, and he is extremely responsive.”; “if you have a question, he is quick to get back to you with sophisticated advice”; “he understands customer service, gives commercial advice and is willing to say when something is not possible.”), 2019, 2020 (“well-connected and globally respected”; “the outfit’s greatest litigation weapon”; “he gets to know clients’ strategies and approach to commercial IP disputes, maintaining a calm and responsive manner when troubles brew, guiding them through their options and recommending clear action plans”), 2021 (“extensive international experience serves him well in complicated cross-border dialogues; “sets a precedent of timely, thorough and on-point work, with unmatched attention to detail.”) e 2022 (“extremely hardworking and always goes the extra mile”; “thinks utside the box, provides clear and well-structured advice, and is a sharp, versatile and highly efficient litigator with great instincts and experience”; “a go-to for many German and other brands.”);

  Apontado como advogado líder em Contencioso de Patentes pela publicação IAM Patent 1000, edições 2017 (“he also heads the litigation division – an extremely reliable and trustworthy group whose communications are timely and language skills excellent”; “Bhering and his team’s substantive knowledge of Brazilian IP Law and client service are both exemplary”), 2018 (“ever in high demand for his contentious expertise”; “Wins praise for being eminently professional. An intelligent man, he is fluent in English and German. Foreign associates have nothing but respect and admiration for him. Whether on the defensive or the attack, he excels”), 2019 (“Balances his sparkling advocacy with management of the firm’s Sao Paulo office and German desk. Trilingual in Portuguese, English and German, he is an inter-continental client magnet”), 2020 (“client-focused attitude sets him apart – he is talented, approachable, extremely knowledgeable and very punctual with correspondence, unlike many others.”), 2021 (“a very responsive, professional and collegial practitioner who can resolve conflicts in the bud”; “extremely effective in handling infringement proceedings and nullity actions”) e 2022 (“Philippe Bhering takes the reins and gives the team strong leadership” e “he also oversees the litigation department”);

  Apontado como advogado líder na área de Marcas pela publicação World Intellectual Property Review (WIPR Leaders), edições 2016, 2017, 2018, 2019, 2020, 2021 e 2022;

  Apontado como advogado líder na área de Marcas pelo Who’s Who Legal, edições 2017 (“impressive trademark practice” e “enviable list of German clients”), 2018 (“very responsive and thorough practitioner who is greatly appreciated for his impressive international trademarks practice“; “excellent practitioner” e “very well prepared”), 2019 (“excellent practitioner” e “very well prepared”; “handles a range of e-commerce, piracy and licensing issues, “seasoned trademarks lawyer who is praised for his knowledge in the field and attention to detail“, “impressive understanding of IP law“), 2020 (“impresses with his encyclopaedic knowledge of Brazilian IP laws“), 2021 (“carefully considers an approach that keeps core business in mind”; “his knowledge is vast and he is very thorough” e “incisive handling of complex trademark issues“) e 2022 (“enjoys a stellar reputation, thanks to his outstanding track record advising clients on all aspects of patent and trademark matters“);

  Apontado como Thought Leader em Marcas no Brasil pela Who’s Who Legal, edições 2020, 2021 e 2022;

  Apontado como Litigation Star em Propriedade Intelectual, pela publicação Benchmark Litigation Latin America, edições 2019, 2020 e 2021;

  Reconhecido como um dos melhores advogados do Brasil na área de Propriedade Intelectual pela publicação Best Lawyers, edições 2020, 2021, 2022 e 2023;

  Reconhecido como parceiro-chave na área de Propriedade Intelectual no Brasil pela publicação Latin Lawyer 250, edições 2021 e 2023;

  Apontado como Global Elite Thought Leader em Marcas pela Who’s Who Legal, edição 2023.