Bhering Advogados Supports Anti-Counterfeiting Operation Against Unauthorized Geek-Decor Retailer in São Paulo

Operation Targets Sale of Unlicensed Collectible Items

Bhering Advogados’ Anti-Counterfeiting Department participated took part in an enforcement operation carried out at a warehouse in the Mooca region, in the city of São Paulo, state of São Paulo, specializing in the sale of geek-culture decor items.

The action was conducted by DEIC/SP’s 1st Division for Intellectual Property Investigations, the state’s specialized unit for combating piracy, with the objective of curbing the commercialization of products that infringe intellectual property rights.

Thousands of Products Seized

During the operation, thousands of products were seized, including high-value decorative sword replicas along with other decor items commercialized without proper authorization from the rights holders. The items had an estimated value of over USD 50,000.

The geek-culture and collectibles market has grown substantially in Brazil in recent years, driven by strong fan communities and licensed merchandising deals. That same demand makes the segment a recurring target for counterfeiters seeking to profit from characters, designs, and brands they have no right to reproduce.

A Sustained Enforcement Partnership

Bhering Advogados’ Anti-Counterfeiting Department works in close collaboration with Brazilian authorities to strengthen enforcement and repression of intellectual property infringements, contributing to the protection of brands, rights holders, and consumers.