Nascido em Petrópolis, RJ; admitido na Ordem dos Advogados do Brasil (Seção Rio de Janeiro) em 1974.

Formação:

• Pontifícia Universidade Católica do Rio de Janeiro – PUC-RJ (Bacharel em Direto, 1974).

Informações adicionais:

Sócio-fundador do escritório, com experiência de mais de 40 anos na área de Propriedade Intelectual.

Premiações:

• Apontado como advogado líder na área de Propriedade Intelectual pela publicação Legal 500 – Latin America, edições 2012 (“excellent experience of industrial property matters and in-depth technical knowledge”), 2013, 2014 (“excellent”), 2015 (“Pedro Bhering has an excellent network”), 2016, 2017, 2018, 2019, 2020, 2021, 2022 (“strong background in transactional matters, leads on work pertaining to IP licensing and technology transfers”) e 2023 (“pragmatic and hands-on’ approach, with a strong background in advising on cross-border technology transfer agreements and licensing” e “Pedro Bhering’s experience in IP is unmatched in Brazil. He is extremely knowledgeable, pragmatic and always has a solution-oriented approach”);

• Apontado como advogado líder na área de Propriedade Intelectual pela publicação Chambers & Partners Latin America, edições 2011 (“distinguished IP lawyer”; “he is a perfectionist and excels at what he does”), 2012 (“very knowledgeable lawyer and a definite reference point in the market”), 2013 (“one of the most traditional names in the field”; “extremely accessible and very experienced, and delivers outstanding work”), 2014, 2015, 2016 (“His expertise of intellectual property law is unique”; “he is an excellent lawyer, precise and well informed”), 2017, 2018 (“a highly renowned practitioner”; “an excellent lawyer particularly with regards to technology transfer agreements”; “easily available professional who understands our concerns as clients and is always ready to explore options and find solutions”) 2019 (“a lawyer who is very easy to work and communicate with” ;”he is very intelligent“), 2020 e 2021 (“reliable advice, efficient actions, excellent results and extreme reactivity”; “instructed by multinational players (…) to assist with IP litigation matters”; “marked expertise in patent nullity actions, trade mark infringement and unfair competition claims before state and federal courts“);

• Apontado como advogado líder na área de Propriedade Intelectual pela publicação Chambers & Partners Brazil, edições 2021 (“Enjoys a solid reputation among clients and peers alike owing to his longstanding activity in the market”, “He has substantial experience leading trade mark, patent and unfair competition litigation”, “He is very knowledgeable about IP matters” e “in-depth knowledge of the client’s business”) e 2022 (“Pedro Bhering has track record in the IP arena”; “perfectly understands what we want to know and goes directly to the point and comprehends our concerns very well”; “very practical” e “experienced in judicial and administrative procedures, as well as pre-litigation actions”);

• Apontado como advogado líder na área de Propriedade Intelectual pela publicação Chambers & Partners Global, edições 2011 (“he is obsessed with the quality of his work, extremely reliable and very familiar with the European modus operandi“), 2012, 2013, 2014, 2015, 2016, 2017, 2018 (“a highly renowned practitioner” ; “an excellent lawyer particularly with regards to technology transfer agreements”; “He is an easily available professional who understands our concerns as clients and is always ready to explore options and find solutions“) 2019 (“a lawyer who is very easy to work and communicate with” ;”he is very intelligent“) 2020 (“boasts great technical knowledge of IP law and works well in cases before INPI“; “significant track record in this practice area”; “qualified lawyer who understands critical topics in intellectual property law”), 2021, 2022 e 2023;

• Apontado como Intellectual Property Star pela publicação Managing Intellectual Property, edições 2014, 2015, 2016 (“has long been recognized as one of Brazil’s most distinguished practitioners”), 2017, 2018, 2019, 2020, 2021 e 2022;

• Apontado como advogado líder na área de Marcas pela publicação Who’s Who Legal, edições 2010 (“consistently nominated for his trademarks practice”), 2011, 2012 (“respected'”for his work both internationally and domestically”), 2013 (“highly responsive”), 2014 (“much admired’ for his wide-ranging trademark practice”), 2016 (“The “outstanding” Pedro Afonso Vieira Bhering is known for his “tactical awareness” and “excellent business judgement” e “Pedro Bhering is “a well-known and highly respected trademark specialist in Brazil”), 2017 (“a long-standing figure in the market with an impressive depth of expertise in a range of trademark matters” e “a well-known and highly respected trademark specialist in Brazil”), 2018 (“a top name, recommended for his vast expertise and practical approach“), 2019 (“remains a highly respected name in our research for his wealth of expertise handling licensing, piracy and copyright issues“; “a highly professional, efficient and reliable colleague“; “outstanding understanding of the needs of international clients“), 2020 (“is an outstanding trademark lawyer with more than 35 years of experience assisting multinationals with licensing, transfers and enforcement proceedings“), 2021 (“strong analytical skills” ; “ability to recognise the big picture and then to quickly identify any risks”; “pragmatic, solution-oriented approach” e “excellent case management ability”) e 2022;

• Apontado como Thought Leader em Marcas no Brasil pela Who’s Who Legal, edição 2020;

• Apontado como advogado líder na área de Marcas pelo ranking WTR 1000 da publicação World Trademark Review, edições 2017, 2018, 2019 (“a reliable and committed partner”; “an easily available, charming professional who is sensitive to the business concerns of his clients”; “Taking a practical approach and using his commercial vision, he explores different options to find solutions.”), 2020 (“Pedro is charming, easily available, sensitive to business and always ready to understand clients’ concerns, explore options and find solutions”), 2021 (“The transactional maven has got deals inked for some of the world’s largest corporations.”) e 2022 (“sensitive to the business needs and other concerns of clients” ; “explores options and finds solutions” e “takes a practical and commercial approach to all cases”);

• Apontado como advogado líder em Patent Transactions pelo ranking IAM Patent 1000 edições 2018 (“Transactional maven, skilled in negotiating complex technology transfer agreements”; “He brings decades of experience and an impressive flair for languages to every brief”), 2019 (“his counsel is gold plated and born of deep knowledge and experience”; “has been dispensing sharp transactional and strategic patent advice since 1974”), 2020 (“for over 40 years, Pedro Bhering has served as a trusted adviser to patrons, providing long-term, ironclad protection in the Brazilian market for expansive portfolios.”), 2021 (“deftly sews up IP-rich delas and technology transfer agreements”) e 2022 (“known for his deft handling of complex patent transactions”);

• Apontado como advogado líder na área de Marcas pela publicação World Intellectual Property Review (WIPR Leaders), edições 2016, 2017, 2018, 2019, 2020, 2021 e 2022;

• Apontado como um dos Advogados Mais Admirados na área de Propriedade Intelectual pela publicação Análise Advocacia, edições 2009, 2010, 2011, 2012, 2013, 2014, 2015, 2016, 2017, 2018, 2019, 2020, 2021 e 2022;

• Apontado como Litigation Star em Propriedade Intelectual pela publicação Benchmark Litigation Latin America, edições 2019, 2020 e 2021;

• Reconhecido como um dos melhores advogados do Brasil na área de Propriedade Intelectual pela publicação Best Lawyers, edições 2019, 2020, 2021, 2022 e 2023;

• Reconhecido como parceiro-chave na área de Propriedade Intelectual no Brasil pela publicação Latin Lawyer 250, edições 2021 e 2023.

Publicações:

Autor de diversos artigos sobre Propriedade Intelectual publicados em periódicos e revistas especializadas nacionais e estrangeiras, como, por exemplo, Aspatore Law Books, Managing Intellectual Property, World Trademark Review, World Intellectual Property Review, Getting the Deal Through, Valor Econômico, e Jornal do Comércio.

Associações:

• • • Ordem dos Advogados do Brasil (Rio de Janeiro e São Paulo);
    • ABAPI – Associação Brasileira dos Agentes da Propriedade Industrial;
    • ABPI – Associação Brasileira da Propriedade Intelectual;
    • ASIPI – Asociación Interamericana de la Propiedad Industrial;
    • AAPI – Asociación Argentina da la Propiedad Industrial;
    • INTA – International Trademark Association;
    • ITMA – The Institute of Trade Mark Attorneys;
    • AIPPI – International Association for the Protection of Intellectual Property;
    • LES – Licensing Executives Society;
    • ECTA – European Communities Trade Mark Association.

Idiomas:

Português, Inglês, Francês e Alemão.

Áreas de Atuação:

Com mais de 40 anos de experiência, Pedro Bhering é reconhecido nas comunidades de Propriedade Intelectual nacional e estrangeira por ser um grande estrategista em matéria de PI. Ele atua nas áreas de Marcas, Patentes, Indicações Geográficas, Licenciamento e Transferência de Tecnologia, Direitos Autorais e Conexos, Combate à Concorrência Desleal, Combate à Contrafação e à Pirataria, Contencioso Cível e Criminal.

A vasta experiência em transações de PI torna Pedro Bhering sólida referência jurídica na elaboração e negociação de complexos contratos de transferência de tecnologia. Possui pleno domínio de todos os aspectos referentes a licenciamento de direitos de Propriedade Intelectual e atua em nome de corporações multinacionais e suas subsidiárias no Brasil.