Born in Petropolis, RJ; admitted to the Brazilian Bar (Rio de Janeiro Chapter) in 1974.

Academic Background:

• Pontifícia Universidade Católica do Rio de Janeiro – PUC-RJ (Bachelor’s Degree in Law, 1974).

Additional information:

Founding partner of the firm, with over 40 years’ experience of Intellectual Property.

Recognitions:

• • Named as a leading lawyer in the field of Intellectual Property by Legal 500 – Latin America, 2012 (“excellent experience of industrial property matters and in-depth technical knowledge”), 2013, 2014 (“excellent”), 2015 (“Pedro Bhering has an excellent network”), 2016, 2017, 2018, 2019, 2020, 2021, 2022 (“strong background in transactional matters, leads on work pertaining to IP licensing and technology transfers editions”) and 2023 (“pragmatic and hands-on’ approach, with a strong background in advising on cross-border technology transfer agreements and licensing” and “Pedro Bhering’s experience in IP is unmatched in Brazil. He is extremely knowledgeable, pragmatic and always has a solution-oriented approach”);

• Named as a leading lawyer in the field of Intellectual Property by Chambers & Partners Latin America, 2011 (“distinguished IP lawyer”; “he is a perfectionist and excels at what he does”), 2012 (“very knowledgeable lawyer and a definite reference point in the market”), 2013 (“one of the most traditional names in the field”; “extremely accessible and very experienced, and delivers outstanding work”), 2014, 2015, 2016 (“His expertise of intellectual property law is unique”; “He is an excellent lawyer, precise and well informed”), 2017, 2018 (“a highly renowned practitioner”; “an excellent lawyer particularly with regards to technology transfer agreements”; “easily available professional who understands our concerns as clients and is always ready to explore options and find solutions”), 2019 (“a lawyer who is very easy to work and communicate with” ;”he is very intelligent“), 2020 and 2021 (“reliable advice, efficient actions, excellent results and extreme reactivity”; “instructed by multinational players (…) to assist with IP litigation matters”; “marked expertise in patent nullity actions, trade mark infringement and unfair competition claims before state and federal courts“) editions;

• Named as a leading lawyer in the field of Intellectual Property by Chambers & Partners Brazil, 2021 (“Enjoys a solid reputation among clients and peers alike owing to his longstanding activity in the market”, “He has substantial experience leading trade mark, patent and unfair competition litigation”, “He is very knowledgeable about IP matters” and “in-depth knowledge of the client’s business”) and 2022 (“Pedro Bhering has track record in the IP arena”; “perfectly understands what we want to know and goes directly to the point and comprehends our concerns very well”; “very practical” and “experienced in judicial and administrative procedures, as well as pre-litigation actions”) editions;

• Named as a leading lawyer in the field of Intellectual Property by Chambers & Partners Global, 2011 (“he is obsessed with the quality of his work, extremely reliable and very familiar with the European modus operandi”), 2012, 2013, 2014, 2015, 2016, 2017, 2018 (“a highly renowned practitioner” ; “an excellent lawyer particularly with regards to technology transfer agreements”; “He is an easily available professional who understands our concerns as clients and is always ready to explore options and find solutions“), 2019 (“a lawyer who is very easy to work and communicate with” ;”he is very intelligent“), 2020 (“boasts great technical knowledge of IP law and works well in cases before INPI“; “significant track record in this practice area”; “qualified lawyer who understands critical topics in intellectual property law”) 2021, 2022 and 2023 editions;

• Named as IP Leader by World Intellectual Property Review (WIPR Leaders), 2016, 2017, 2018, 2019, 2020, 2021 and 2022 editions;

• Named as Intellectual Property Star by Managing Intellectual Property, 2014, 2015, 2016 (“has long been recognized as one of Brazil’s most distinguished practitioners”), 2017, 2018, 2019, 2020, 2021 and 2022 editions;

• Named leading lawyer in the field of trademarks by Who’s Who Legal 2010 (“consistently nominated for his trademarks practice”), 2011, 2012 (“respected” for his work both internationally and domestically”), 2013 (“highly responsive”), 2014 (“much admired” for his wide-ranging trademark practice”), 2016 (“The outstanding Pedro Afonso Vieira Bhering is known for his tactical awareness and excellent business judgement” and “a well-known and highly respected trademark specialist in Brazil”), 2017 (“a long-standing figure in the market with an impressive depth of expertise in a range of trademark matters” and “a well-known and highly respected trademark specialist in Brazil”), 2018 (“a top name, recommended for his vast expertise and practical approach“), 2019 (“remains a highly respected name in our research for his wealth of expertise handling licensing, piracy and copyright issues“; “a highly professional, efficient and reliable colleague“; “outstanding understanding of the needs of international clients“), 2020 (“is an outstanding trademark lawyer with more than 35 years of experience assisting multinationals with licensing, transfers and enforcement proceedings“), 2021 (“strong analytical skills” ; “ability to recognise the big picture and then to quickly identify any risks”; “pragmatic, solution-oriented approach” and “excellent case management ability”) and 2022 editions;

• Named as a Thought Leader in Trademarks in Brazil by Who’s Who Legal, 2020 edition;

• Named as a leading lawyer in WTR 1000 by World Trademark Review, 2017, 2018, 2019 (“a reliable and committed partner”; “an easily available, charming professional who is sensitive to the business concerns of his clients”; “Taking a practical approach and using his commercial vision, he explores different options to find solutions”), 2020 (“Pedro is charming, easily available, sensitive to business and always ready to understand clients’ concerns, explore options and find solutions”), 2021 (“The transactional maven has got deals inked for some of the world’s largest corporations.”) and 2022 (“sensitive to the business needs and other concerns of clients” ; “explores options and finds solutions” e “takes a practical and commercial approach to all cases”) editions;

• Named as a leading lawyer in Patent Transactions by IAM Patent 1000, 2018 (“Transactional maven, skilled in negotiating complex technology transfer agreements”; “He brings decades of experience and an impressive flair for languages to every brief”), 2019 (“his counsel is gold plated and born of deep knowledge and experience”; “has been dispensing sharp transactional and strategic patent advice since 1974”), 2020 (“for over 40 years, Pedro Bhering has served as a trusted adviser to patrons, providing long-term, ironclad protection in the Brazilian market for expansive portfolios.”), 2021 (“deftly sews up IP-rich delas and technology transfer agreements ”) and 2022 (“known for his deft handling of complex patent transactions”) editions;

• Named one of the Most Admired Lawyers in the field of Intellectual Property by the Análise Advocacia Review, 2009, 2010, 2011, 2012, 2013, 2014, 2015, 2016, 2017, 2018, 2019, 2020, 2021 and 2022 editions;

• Named as Litigation Star in Intellectual Property by Benchmark Litigation Latin America, editions 2019, 2020 and 2021 editions;

• Recognized as one of the best lawyers in Brazil in the field of Intellectual Property by Best Lawyers, 2019, 2020, 2021, 2022 and 2023 editions;

• Recognized as key partner in the Intellectual Property field in Brazil by Latin Lawyer 250, 2021 and 2023 editions.

Publications:

Author of several articles on Intellectual Property in specialist national and foreign journals and reviews, such as Aspatore Law Books, Managing Intellectual Property, World Trademark Review, World Intellectual Property Review, Getting the Deal Through, the Valor Econômico and Jornal do Comércio newspapers.

Memberships:

• • The Brazilian Bar Association (Rio de Janeiro and São Paulo chapters);
  • ABAPI –The Brazilian Association of Intellectual Property Agents;
  • ABPI – The Brazilian Association of Intellectual Property;
  • ASIPI – The Inter-American Association of Intellectual Property;
  • AAPI – The Argentinean Association of Intellectual Property;
  • INTA – The International Trademark Association;
  • ITMA – The Institute of Trade Mark Attorneys;
  • AIPPI – The International Association for the Protection of Intellectual Property;
  • LES – The Licensing Executives Society;
  • ECTA – The European Communities Trade Mark Association.

Languages:

Portuguese, English, French and German.

Areas of Practice:

With over 40 years of experience and a traditional name in the national and foreign Intellectual Property communities, Pedro Bhering is a renowned IP strategist. His practice includes Trademarks, Patents, Geographical Indications, Licensing and Transfer of Technology, Copyright and related issues, Enforcement against Unfair Competition, Counterfeit and Piracy, Civil and Criminal Litigation.

His high expertise in IP transactions makes Mr. Bhering a trusted legal adviser in drafting and negotiating complex transfer of technology agreements, as well as all aspects of IP licensing, on behalf of multinational corporations and their overseas subsidiaries.