Born in Rio Negro, PR, Brazil; admitted to the Brazilian Bar Association (Paraná Chapter in 2011; and Rio de Janeiro Chapter in 2013); admitted to the New York Bar Association in 2013.

Academic background:

• • • Universidade Federal do Paraná – UFPR, Curitiba, Brazil (Bachelor’s Degree in Law, 2010);
  • • University of Southern California – USC, Los Angeles, United States (LL.M., 2012);
  • • Fundação Getúlio Vargas – FGV, São Paulo, Brazil (Post Graduate Degree – Specialization in Intellectual Property Law, 2018).

Additional information:

• • Worked as a foreign attorney at law firm Ladas & Parry, LLP, in Los Angeles, United States, 2012;

• • Professor of “Copyright Law and Contracts” in the course titled “Content Creator for New Media” in Centro Europeu Cursos e Idiomas, in Curitiba, Brazil;

• • Member elected for the biennium 2014-2015 of the Internet Committee, of the International Trademark Association – INTA;

• • Member elected for the biennium 2016-2017 of the Impact Studies Committee of the International Trademark Association – INTA;

• • Member elected for the biennium 2018-2019 of the Data Protection Committee of the International Trademark Association – INTA;

• • Member elected for the biennium 2020-2021 of the Right of Publicity Committee of the International Trademark Association – INTA;

• • Member elected for the biennium 2022-2023 of the Famous and Well-Known Marks Committee of the International Trademark Association – INTA;

• • Certified Information Privacy Professional/Europe (CIPP-E) by IAPP – International Association of Privacy Professionals.

Recognitions:

• • Named as Intellectual Property Star by Managing Intellectual Property, 2018, 2019, 2020, 2021 and 2022 editions;

• • Named as a leading lawyer in the field of Trademarks by World Trademark Review (WTR 1000), 2019, 2020, 2021 (“another key contact, adding further depth to the practice through his insight on US legal systems and procedures.”) and 2022 (“brings an added dimension to the practice thanks to his US education, training and experience” and “serves as a bridge into Latin America for top US and other international companies”) editions.

Publications:

• • Maurer, Jiuliano; Bhering, Philippe. Latin Lawyer Reference – Intellectual Property, Law Business Research, 2013 and 2014 editions;

• • Maurer, Jiuliano; Bhering, Philippe; Kaway, Mina. Getting the Deal Through – Licensing, Law Business Research, 2013 and 2014 editions;

• • Maurer, Jiuliano; Bhering, Philippe, Spitz, Mina; Tinoco, Karlo Fonseca. Getting the Deal Through – Licensing, Law Business Research, 2017 edition;

• • Maurer, Jiuliano; Bhering, Philippe; Tinoco, Karlo Fonseca. Getting the Deal Through – Licensing, Law Business Research, 2018 edition;

• • Maurer, Jiuliano; Bhering, Philippe; Toegel, Rafael. Getting the Deal Through – Patents, Law Business Research, 2019 edition;

• • Maurer, Jiuliano; Bhering, Philippe. Getting the Deal Through – Patents, Law Business Research, 2020, 2021 and 2022 editions;

• • Maurer, Jiuliano; Bhering, Philippe. Getting the Deal Through – Trademarks, Law Business Research, 2017, 2018, 2019, 2020, 2021, 2022 and 2023 editions;

• • Maurer, Jiuliano; Bhering, Philippe. Getting the Deal Through – Licensing, Law Business Research, 2019, 2020, 2021 and 2022 editions;

• • Maurer, Jiuliano; Bhering, Philippe. The Intellectual Property Review – Brazil, Law Business Research, 2019, 2020, 2021 and 2022 editions.

Lectures:

• • Diversity in employability – from strategy to organizational culture, France-Brazil Chamber of Commerce (CCIFB), November 24, 2021 [moderator].

Memberships:

• • OAB – Brazilian Bar Association (Section of Paraná and Rio de Janeiro);
• • New York Bar Association;
• • INTA – International Trademark Association.

Languages:

Portuguese and English.

Areas of Practice:

Jiuliano practices Intellectual Property counseling and prosecution, focusing on the areas of trademark law, copyright, licensing, unfair competition, and enforcement against counterfeiting. He also advises on privacy and data protection, as well as litigates a wide variety of matters relating to international portfolios of major corporations, including several Fortune 500 companies inserted in various industries such as entertainment, healthcare, pharmaceutical, automotive, clothing, sports, and cosmetics. In addition, he negotiates and drafts IP agreements such as assignment, confidentiality, coexistence and licensing.