Born in Rio de Janeiro, RJ; admitted to the Brazilian Bar Association (Rio de Janeiro Chapter in 2010; São Paulo Chapter in 2019).

Academic Background

• Universidade Federal do Rio de Janeiro – UFRJ (Bachelor of Laws, 2009);
• Universidade Estadual do Rio de Janeiro – UERJ (Graduate Degree in Entertainment Law, 2011);
• Pontifícia Universidade Católica do Rio de Janeiro – PUC-RIO (Graduate Degree in Intellectual Property Law, 2014);
• Universidade Estadual do Rio de Janeiro – UERJ (Master’s Degree in Business Law and Economic Activities, 2018);
• Fundação Getúlio Vargas – FGV/SP (MBA at the Business School, 2022).

Additional Information

• Certified as an Industrial Property Agent by the Brazilian PTO (INPI) in 2011;
• Guest lecturer at the INPI, training course for new Trademark Examiners, 2017 and 2018;
• Guest lecturer for the course on Technology Transfer Agreements in the Professional Master’s Program at PROFNIT, UFRJ focal point, 2018-2019;
• Deputy Coordinator of the Study Committee on International Law and Intellectual Property at ABPI, 2014-2015;
• Elected member of the Enforcement Committee of the International Trademark Association – INTA, 2018-2019;
• Elected member of the Standing Committee on Copyright of the AIPPI, 2021/2023 and 2024/2026;
• Elected member of the Franchise Law Working Committee of the ASIPI, 2022/2023;
• Elected member of the Entertainment Law Working Committee of the ASIPI, 2024/2025;
• Elected member of the Special Committee on Industrial Property Law of the OAB/RJ for the 2020/2021 (partial term), 2022/2024, and 2025/2027 terms.

Relevant Courses

• Course on Information Technology Law, FGV/RJ, 2010
• Advanced Course on Trademarks, WIPO/USPTO, Washington DC, 2012
• Course on Sports Law, EMERJ, 2013
• Advanced Course onTechnology Transfer, ABAPI, 2014

Awards

• Recommended by Who’s Who Legal – Intellectual Property (2021, 2022, 2023, and 2024);
• Winner of the Lexology Client’s Choice Awards – IP Trademarks, 2024;
• Winner of the Lexology Client’s Choice Awards – IP Copyright, 2021.

Publications

• ALMEIDA JUNIOR, José Roberto de et al. A importância da propriedade intelectual no setor de energia (The importance of intellectual property in the energy sector), JOTA, 2024
• ALMEIDA JUNIOR, José Roberto de et al. Copa v Wright: propriedade intelectual e blockchain (Copa v Wright: intellectual property and blockchain), JOTA, 2024
• ALMEIDA JUNIOR, José Roberto de et al. Conteúdos criados por inteligência artificial generativa: a quem pertencem os direitos? (Generative AI-created content: who owns the rights?), R7, 2023
• ALMEIDA JUNIOR, José Roberto de et al. Brazilian IPO intends to include an examination process for recognition of acquired distinctiveness (secondary meaning), AIPPI, 2023
• ALMEIDA JUNIOR, José Roberto de et al. PEC 29 e o conflito entre transparência algorítmica e segredos comercial e industrial (Proposed Constitutional Amendment (PEC) 29 and the conflict between algorithmic transparency and trade secrets), JOTA, 2023
• ALMEIDA JUNIOR, José Roberto de et al. Propriedade Intelectual e Registros, (Intellectual Property and Registrations), in Porque e como inovar na saúde, Scholars In Medical Innovation, 2022
• ALMEIDA JUNIOR, José Roberto de et al. Direitos autorais no metaverso e outros direitos associados à compra de obras digitais (Copyrights in the metaverse and other rights associated with the purchase of digital works), LEXLATIN, 2022
• ALMEIDA JUNIOR, José Roberto de et al. As consequências da ADI 5529 para os titulares de patentes (The consequences of Direct Action of Inconstitutionality (ADI) 5529 for patent holders), LEXLATIN, 2022
• ALMEIDA JUNIOR, José Roberto de et al. Brazilian IPO Decides that AI Machines Cannot be Named as Inventors, AIPPI, 2022
• ALMEIDA JUNIOR, José Roberto de et al. Is the remuneration right arising in Brazil?, AIPPI, 2022
• ALMEIDA JUNIOR, José Roberto de et al. Recent changes in Brazil on the remittance of royalties abroad, AIPPI, 2022
• ALMEIDA JUNIOR, José Roberto de et al. A proteção de projetos de arquitetura por Direito Autoral (Protection of architectural projects under Copyright Law), Migalhas, 2021
• ALMEIDA JUNIOR, José Roberto de. Proteção Jurídica dos Algoritmos (Legal Protection of Algorithms), in Coletânea de artigos de PI, 2020
• ALMEIDA JUNIOR, José Roberto de et al. IP-Road Map, organized by ICC-Brazil, 2020

Lectures

• Franquicias: Experiencias Contractuales en Distintas Jurisdicciones (Franchises: Contractual Experiences in Different Jurisdictions) – Speaker at a webinar organized by ASIPI, 2023;
• Ferramentas para aplicação do instituto do ‘secondary meaning’ no Direito brasileiro – (Tools for Applying the Concept of Secondary Meaning in Brazilian Law) – Panelist at an OAB/RJ seminar, 2022;
• NFTs and IP – Panelist at the AIPPI Young Member Summit, 2022;
• Introdução aos direitos de propriedade intelectual (Introduction to Intellectual Property Rights) – Speaker at the Digital Law League at UFRRJ, 2022;
• Marketing em grandes eventos esportivos – o que ainda precisamos discutir! (Marketing in Major Sports Events – What Still Needs to be Discussed!) – Moderator at a webinar, 2022;
• Propriedade Intelectual (Intellectual Property) – Guest lecturer at the 2021 Scholars in Medical Innovation Program.

Memberships

• OAB – Brazilian Bar Association (Rio de Janeiro and São Paulo);
• INTA – International Trademark Association;
• ABPI – Brazilian Intellectual Property Association;
• AIPPI – International Association for the Protection of Intellectual Property;
• ASIPI – Inter-American Intellectual Property Association.

Languages

Portuguese, English, and Spanish.

Areas of Practice

José Roberto has been working in Intellectual Property since 2006, focusing on trademarks, technology transfer agreements, unfair competition, trade secrets, copyright, software, media and entertainment, digital law, domain names and disputes, advertising, and franchises. He has extensive experience in complex agreements, litigation, and proceedings before the Brazilian PTO. He provides strategic counsel to national and international companies in the protection, commercialization, monetization, and defense of intangible assets across various industries, including IT, media, marketing, food and beverage, insurance, automotive, entertainment, sports, and pharmaceuticals.