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Article | Article by Philippe Bhering published in the series “Fame in South America: how to establish and wield well-known status” in World Trademark Review
27/01/2021
The article on the protection of the highly renowned trademark in Brazil, by Philippe Bhering, was published in the series Fame in South America: how to establish and wield well-known status, in the Winter Edition 2020/2021 of the World Trademark Review Magazine (WTR 86).
The article outlines the mechanisms to establish, prove and pursue the highly renowned status of a trademark in Brazil.
It further details the procedures adopted by the Brazilian Trademark Office and provides an overview of the main requirements a trademark application must satisfy in order to achieve the highly renowned status.
Click here to access the article.