Geboren in Petrópolis, RJ; zugelassen als Rechtsanwalt durch die brasilianische Anwaltskammer (Regionalverband Rio de Janeiro) im Jahre 1974.

Ausbildung:

• Pontifícia Universidade Católica de Rio de Janeiro – PUC-RJ (Bachelor der Rechtswissenschaften, 1974)

Weitere Informationen:

• Mitgründer der Kanzlei, über 40 Jahre Berufserfahrung im Bereich Geistiges Eigentum.

Auszeichnungen:

• Ausgezeichnet als Führender Anwalt im Bereich Geistiges Eigentum im Ranking von The Legal 500 – Lateinamerika, Ausgaben 2012 (“excellent experience of industrial property matters and in-depth technical knowledge”), 2013, 2014 (“excellent”), 2015 (“Pedro Bhering has an excellent network”), 2016, 2017, 2018, 2019, 2020, 2021, 2022 (“strong background in transactional matters, leads on work pertaining to IP licensing and technology transfers”) und 2023 (“pragmatic and hands-on’ approach, with a strong background in advising on cross-border technology transfer agreements and licensing” und “Pedro Bhering’s experience in IP is unmatched in Brazil. He is extremely knowledgeable, pragmatic and always has a solution-oriented approach”);

• Ausgezeichnet als Führender Anwalt im Bereich Geistiges Eigentum von Chambers & Partners Latin America, Ausgaben 2011 (“distinguished IP lawyer”; “he is a perfectionist and excels at what he does”), 2012 (“very knowledgeable lawyer and a definite reference point in the market”), 2013 (“one of the most traditional names in the field”; “extremely accessible and very experienced, and delivers outstanding work”), 2014, 2015, 2016 (“His expertise of intellectual property law is unique,” “He is an excellent lawyer, precise and well informed“), 2017, 2018 (“a highly renowned practitioner”; “an excellent lawyer particularly with regards to technology transfer agreements”; “easily available professional who understands our concerns as clients and is always ready to explore options and find solutions”), 2019 (“a lawyer who is very easy to work and communicate with“; “he is very intelligent“) 2020 und 2021 (“reliable advice, efficient actions, excellent results and extreme reactivity”; “instructed by multinational players (…) to assist with IP litigation matters”; “marked expertise in patent nullity actions, trade mark infringement and unfair competition claims before state and federal courts“);

• Ausgezeichnet als Führender Anwalt im Bereich Geistiges Eigentum von Chambers & Partners Brazil, Ausgaben 2021 (“Enjoys a solid reputation among clients and peers alike owing to his longstanding activity in the market”, “He has substantial experience leading trade mark, patent and unfair competition litigation”, “He is very knowledgeable about IP matters” and “in-depth knowledge of the client’s business”) und 2022 (“Pedro Bhering has track record in the IP arena”; “perfectly understands what we want to know and goes directly to the point and comprehends our concerns very well”; “very practical” und “experienced in judicial and administrative procedures, as well as pre-litigation actions”);

• Ausgezeichnet als Führender Anwalt im Bereich Geistiges Eigentum von Chambers & Partners Global, Ausgaben 2011 (“he is obsessed with the quality of his work, extremely reliable and very familiar with the European modus operandi“), 2012, 2013, 2014, 2015, 2016, 2017, 2018 (“a highly renowned practitioner” ; “an excellent lawyer particularly with regards to technology transfer agreements”; “He is an easily available professional who understands our concerns as clients and is always ready to explore options and find solutions“), 2019 (“a lawyer who is very easy to work and communicate with” ;”he is very intelligent“), 2020 (“boasts great technical knowledge of IP law and works well in cases before INPI“; “significant track record in this practice area”; “qualified lawyer who understands critical topics in intellectual property law”), 2021, 2022 und 2023;

• Ausgezeichnet als Intellectual Property Star von Managing Intellectual Property, Ausgaben 2014, 2015, 2016 (“has long been recognized as one of Brazil’s most distinguished practitioners”), 2017, 2018, 2019, 2020, 2021 und 2022;

• Ausgezeichnet als Führender Anwalt im Bereich Marken von Who’s Who Legal, Ausgaben 2010 (“consistently nominated for his trademarks practice”), 2011, 2012 (“respected” for his work both internationally and domestically”), 2013 (“highly responsive”), 2014 (“much admired” for his wide-ranging trademark practice”), 2016 (“The outstanding Pedro Afonso Vieira Bhering is known for his tactical awareness and excellent business judgement” und “a well-known and highly respected trademark specialist in Brazil”), 2017 (“a long-standing figure in the market with an impressive depth of expertise in a range of trademark matters” und “a well-known and highly respected trademark specialist in Brazil”), 2018 (“a top name, recommended for his vast expertise and practical approach“), 2019 (“remains a highly respected name in our research for his wealth of expertise handling licensing, piracy and copyright issues“; “a highly professional, efficient and reliable colleague“; “outstanding understanding of the needs of international clients“), 2020 (“is an outstanding trademark lawyer with more than 35 years of experience assisting multinationals with licensing, transfers and enforcement proceedings“), 2021 (“strong analytical skills”; “ability to recognise the big picture and then to quickly identify any risks”; “pragmatic, solution-oriented approach” und “excellent case management ability”) und 2022;

• Ausgezeichnet als Thought Leader im Bereich Marken in Brasilien von Who’s Who Legal, Ausgabe 2020;

• Ausgezeichnet als Führender Anwalt im Bereich Marken von WTR 1000, World Trademark Review, Ausgaben 2017, 2018, 2019 (“a reliable and committed partner”; “an easily available, charming professional who is sensitive to the business concerns of his clients”; “Taking a practical approach and using his commercial vision, he explores different options to find solutions.”), und 2020 (“Pedro is charming, easily available, sensitive to business and always ready to understand clients’ concerns, explore options and find solutions”), 2021 (“The transactional maven has got deals inked for some of the world’s largest corporations.”) und 2022 (“sensitive to the business needs and other concerns of clients” ; “explores options and finds solutions” und “takes a practical and commercial approach to all cases”);

• Ausgezeichnet als Führender Anwalt im Bereich Patent Transactions von IAM Patent 1000, Ausgaben 2018 (“Transactional maven, skilled in negotiating complex technology transfer agreements”; “He brings decades of experience and an impressive flair for languages to every brief”), 2019 (“his counsel is gold plated and born of deep knowledge and experience”; “has been dispensing sharp transactional and strategic patent advice since 1974”), 2020 (“for over 40 years, Pedro Bhering has served as a trusted adviser to patrons, providing long-term, ironclad protection in the Brazilian market for expansive portfolios.”), 2021 (“deftly sews up IP-rich delas and technology transfer agreements”) und 2022 (“known for his deft handling of complex patent transactions”);

• Ausgezeichnet als Führender Anwalt im Bereich Marken von World Intellectual Property Review (WIPR Leaders), Ausgaben 2016, 2017, 2018, 2019, 2020, 2021 und 2022;

• Ausgezeichnet als Führender Anwalt im Bereich Geistiges Eigentum von Análise Advocacia, Ausgaben 2009, 2010, 2011, 2012, 2013, 2014, 2015, 2016, 2017, 2018, 2019, 2020, 2021 und 2022;

• Ausgezeichnet als Litigation Star in IP-Rechtsstreitigkeiten von Benchmark Litigation Latin America, Ausgaben 2019, 2020 und 2021;

• Ausgezeichnet als einer der besten Anwälte in Brasilien im Bereich Geistiges Eigentum von Best Lawyers, Ausgaben 2019, 2020, 2021, 2022 und 2023;

• Anerkannt als wichtigster Partner im Bereich des Geistigen Eigentums in Brasilien durch Latin Lawyer 250, Ausgaben 2021 und 2023.

Veröffentlichungen:

Verfasser zahlreicher Artikel über Geistiges Eigentum, veröffentlicht in brasilianischen und internationalen Fachzeitschriften wie beispielsweise Aspatore Law Books, Managing Intellectual Property, World Trademark Review, World Intellectual Property Review, Getting the Deal Through, Valor Econômico und Jornal do Comércio.

Mitgliedschaften:

• Brasilianische Anwaltskammer (Rio de Janeiro und São Paulo);
• ABAPI – Vereinigung brasilianischer Patent- und Markenanwälte;
• ABPI – Brasilianischer Verband für Geistiges Eigentum;
• ASIPI – Interamerikanischer Verband für Geistiges Eigentum;
• AAPI – Vereinigung argentinischer Patent- und Markenanwälte;
• INTA – International Trademark Association;
• ITMA – The Institute of Trade Mark Attorneys;
• AIPPI – International Association for the Protection of Intellectual Property;
• LES – Licensing Executives Society;
• ECTA – European Communities Trade Mark Association.

Sprachen:

Portugiesisch, Englisch, Französisch und Deutsch.

Tätigkeitsfelder:

Mit über 40 Jahren Erfahrung und einem Traditionsnamen in nationalen sowie ausländischen Gemeinschaften für Geistiges Eigentum, ist Pedro Bhering ein renommierter IP Stratege. Seine Tätigkeiten umfassen Marken, Patente, geografische Herkunftsangaben, Lizenzierung und Technologietranfer, Urheberrecht und verwandte Themen, Rechtsdurchsetzung gegen Unlauteren Wettbewerb, Fälschungen und Piraterie, Zivil- und Strafverfahren.

Seine hohe Expertise in IP Transaktionen macht Herrn Bhering zu einem vertrauenswürdigen Rechtsberater in der Erarbeitung und Verhandlung komplexer Technologietransferverträge, wie auch anderer Aspekte der IP Lizenzierung, für multinationale  Unternehmen und deren ausländische Tochtergesellschaften.