When a technology product is purchased, such as a mobile phone, a DVD player, a PC or a video games console, it’s likely that at least some of its components will adhere to industry standards. Standards organisations enable a broad range of companies to work together to contribute and jointly define technology for implementation in downstream products and services, but pose challenges to IP professionals and competition law attorneys alike.

The July/August Edition of World Intellectual Property Review (WIPR) invited five experts on a roundtable to consider standards setting, competition and IP. Pedro Bhering, senior partner of Bhering Advogados, was one of the experts that gave his view on this important area of business.

Click here to download a copy of the roundtable “Setting the Standards” excerpted from the WIPR July/August Edition. *Reproduced with permission from World IP Review. For further information please visit www.worldipreview.com.

Fonte: Bhering Advogados

 

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